GAIN 2021 Conference

Early Bird Registration Now Open!

GAIN 2021 Conference

GAIN 2021 will have all the hottest content and speakers to ensure you’re “In the Know”. Join us to hear the latest tips and techniques in reaching your government audience by checking out our agenda and registering today. You can count on Government Marketing University to lead the way with incredible and innovative training content like Creating a Holistic Marketing Strategy, Staying Agile in an Evolving Landscape, The Do’s and Don’ts of Imagery Usage, Translating Policies and Mandates into Actionable Campaigns and so much more. All in a new format of a 3-part series with episodes streaming over a 3-week period so you can watch and learn at your own pace.

Streaming in November 2021:

  • Episode #1: Released Thursday, November 4th
  • Episode #2: Released Thursday, November 11th
  • Episode #3: Released Thursday, November 18th

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Past Events

GAIN 2020

November 10th, 12th, 17th and 19th (2 hours per day!)
Virtual Platform

GAIN 2020 is the premier government marketing conference where you will learn along with the brightest minds in the government marketing community. We promise to bring you the high energy learning environment that GAINER’s have come to expect but virtually! We’ll host GAIN 2020 over 4 days in November 2020 with 2-hour segments so GAINER’s are able to schedule their time accordingly to ensure you don’t miss any of our informative sessions. GAIN 2020 attendance is open to Federal and SLED Government Marketers. We welcome and encourage Industry Vendors to attend GAIN 2020 as a sponsor.

GAIN 2019

GAIN 2019 was held on November 12th and we spent the day on “The Customer Journey”. Our agenda was forward-thinking, relevant and highly interactive. We also announced our GAINer Awards to highlight the creative work of government marketers.

GAIN attendance is open to Federal and SLED Government Marketers. We welcome and encourage Industry Vendors to attend GAIN as a sponsor.

Our annual GAIN conference includes interactive panel discussions with recognized experts and key stakeholders in the government marketing community; training workshops; thought leadership; and time for networking and socializing with peers.

GAIN 2018

GAIN 2018 Conference was held on November 1, 2018 and was our 3rd year of bringing government marketers and our industry vendors together. We launched our GAINer Awards to recognize superstars in the government marketing community. Our attendees also:

  • Heard from our Keynote, Margie Graves, Federal Deputy Chief Information Officer of the United States on how we as marketers can better communicate with our government prospects.
  • Learned the latest techniques on Social Media Marketing, Agency Based Marketing, Integrated Marketing and Partner Co-Marketing.
  • Received great insight on Civilian Marketing, DoD Marketing, Intel Community Marketing and State & Local Marketing.
  • Got tips in on how to be the best marketer you can be while also ensuring you do not totally fry your brain!

GAIN 2017

GAIN 2017 Conference  was held on October 12, 2017 and was our 2nd annual conference.  GAINER’s were provided valuable knowledge and insights on everything from how to launch a successful agency-based marketing campaign to how to develop compelling thought leadership and optimize channel marketing. GAIN is Government Marketing University’s flagship event and has become the premier conference serving the U.S. Public Sector marketing community. A special feature at this year’s one-day event was the presence of GMarkU’s first class of Marketing Mentors and Proteges.

GAIN 2016

Over 200 Government Marketers (GAINER’s) attended GAIN 2016, the premier event focused on the government marketing community. Attendees received training certifications in several areas including Government Personas; Agency Based Marketing; Federal System Integrator Marketing; Public Affairs Collaboration; DOD & Intel Marketing and State & Local Marketing.