Each year, hundreds of government contractors rely on Market Connections’ Marketing 4 Public Sector Study (M4PS) to keep on top of ever-evolving public sector marketing trends. This Fall, attendees at GAIN, the premier conference for government marketers, learned valuable insights from Aaron Heffron, the government…Read more »

GAIN, the premier conference for government marketers, has adapted to the evolving way we engage along with what public sector marketing will look like well into the future. In June, we unveiled the future of GAIN—bringing the entire GovCon ecosystem together twice a year to foster…Read more »

Today’s government marketers find themselves in an increasingly complex and competitive environment. With a dizzying number of markets (Federal, State, Local, Healthcare, Education), channels (end user, SI’s, partners, alliances, press), tactics, and technologies– creating and excelling in that desired state can seem daunting. For years…Read more »

Have you ever used the term deadly or cardinal sins to describe someone who made an unrecoverable mistake? The original deadly sins were inspired by mankind’s perpetual struggle to rise above their animalistic instincts and rein in the emotions of lust, pride, greed, gluttony, envy,…Read more »

After six years of growing into the premier conference for government marketers, we’re excited to present the future of GAIN—a two-part event for everyone in the GovCon ecosystem from business development to sales to communications. We heard your calls for an event that fosters relationships…Read more »

The COVID pandemic has created an opportunity for me to deepen my relationships in the GovCon community. Early in 2020 the Ideation call was set up by Government Marketing University. As many as 70 government marketers would Zoom in and share tips and best practices…Read more »

In a recent blog, Stephanie Geiger wrote that personalizing engagements is key to increasing sales within the public sector. Taking this a step further, I invite you to consider how the brain’s mirror neuron system can impact these personalized engagements. In his New York Times…Read more »

In my blog published in November 2021, entitled Mental Fitness – The X-Factor for Crushing Government Marketing, I shared that you can improve your government marketing results by strengthening your Mental Fitness. Per Shirzad Chamine, author of the New York Times bestselling book Positive Intelligence,…Read more »

Before B2G professionals were able to reliably segment audiences, marketing professionals waged big budget, shock-and-awe campaigns that carpet bombed markets with posters, billboards, newspaper pages and mass market radio ads. They made a splash, but costly “spray and pray” campaigns didn’t always get noticed by…Read more »

Successfully marketing products and services to the public sector starts with a strategic plan based on solid research and specific goals that can be implemented and evaluated in a timely manner. During GAIN 2021’s session, “Rethinking Your Playbook: 9 Steps for Setting a Cohesive Annual…Read more »

As a government marketer, you know that the best marketing plan starts with strategy. Without it, you will not succeed in your role. Coming to the table with a strategic plan that can demonstrate results will not only accelerate the evolution of your organization, gain…Read more »

I’m sure you’re already aware there’s a significant “mind game” to government marketing. As the former Director of the Department of the Navy’s Office of Small Business Programs, I met with contractor sales representatives frequently. I heard thousands of stories about the challenges of selling…Read more »

Government Marketing University’s (GMarkU) Co-Founder, Stephanie Geiger, recently joined GovExec as Executive Vice President. Geiger is continuing to lead GMarkU’s strategic direction and day-to-day operations. This partnership gives GMarkU a robust infrastructure to help maximize and expand its skill-based offerings to its community and grow…Read more »

Each year, GAIN brings government marketing professionals together with subject matter experts, government officials and their peers. This year’s attendees will learn how to hone their strategic marketing skills, understand government personas, and craft a successful campaign strategy along with other marketing best practices. We…Read more »

Diving into government marketing can seem overwhelming at first, especially when there’s no clear instruction manual. Fortunately, you don’t have to figure it out by yourself. Experienced government marketers who have been in your shoes are sharing tricks of the trade to help you get…Read more »

Whether your organization is a multi-billion-dollar systems integrator or small, niche player, one of the most important times of the year is the government buying season. Read some best practices in terms of what you could have done during this year’s buying season and what you can do to strengthen your federal marketing initiatives for the upcoming year

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We recently announced the exciting news around the GovExec acquisition of Government Marketing University.  “Now we have a great and powerful engine behind us to support our community,” said Stephanie Geiger, co-founder and newly named executive vice president of Government Marketing University (GMarkU), in explaining why the recent acquisition of the learning organization supports the marketer. “This has been…Read more »

Put Your Detective Hat On: Learn all You Can About Your Target Customer  Many companies want to do business with the “federal government”. The federal government is an enormous organization with offices around the world! Remember – people do business with people. It’s important to…Read more »

Now in its 7th year, Leading Brands is the largest study of its kind, analyzing brand perception among government leaders of the top government contractors in the marketplace, and capturing the priorities and perceptions of buying teams across civilian and defense agencies. Last year, the…Read more »

Over the last year, state and local governments have been called to meet the mission like never before, facing once-in-a-lifetime public health challenges, budgeting complications, and calls to modernize citizen services and operational technology almost overnight. Today, jurisdictions look to build back what was lost…Read more »

“With events, we’re looking forward to a return to normal.” “We can’t wait to see what the new normal looks like in events.” These are common sentiments we hear from public sector marketers. But what if the new normal has already been established, and what…Read more »

Lately I’ve been noticing headlines and thinking that they could’ve been better written than what I’m seeing – I do this when reading the news or magazines (I drive myself a little nuts at times!).  On average, 8 out of 10 people will read headline copy, but…Read more »

In its fifth year, Government Marketing University’s GAIN conference pulled together federal marketers, C-level executives at federal agencies, and mainstream marketing experts to share best practices, insights, tools and advice in an effort to educate federal marketers. We pulled together five key takeaways from this year’s virtual conference…Read more »

It seems incredible that we’ve reached the 2020 holiday season. One of the biggest events in the government marketing world this year was GAIN 2020. Despite all the changes in this tumultuous year, GAIN once again offered tools, insights and inspiration for government marketers to excel…Read more »