Now in its 7th year, Leading Brands is the largest government decision-maker study capturing the priorities and perceptions of buying teams across civilian and defense agencies. Discover foundational lessons on how brands can have maximum impact in the public sector market.

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Over the last year, state and local governments have been called to meet the mission like never before, facing once-in-a-lifetime public health challenges, budgeting complications, and calls to modernize citizen services and operational technology almost overnight. Today, jurisdictions look to build back what was lost… Read more »

“With events, we’re looking forward to a return to normal.” “We can’t wait to see what the new normal looks like in events.” These are common sentiments we hear from public sector marketers. But what if the new normal has already been established, and what… Read more »

Lately I’ve been noticing headlines and thinking that they could’ve been better written than what I’m seeing – I do this when reading the news or magazines (I drive myself a little nuts at times!).  On average, 8 out of 10 people will read headline copy, but… Read more »

In its fifth year, Government Marketing University’s GAIN conference pulled together federal marketers, C-level executives at federal agencies, and mainstream marketing experts to share best practices, insights, tools and advice in an effort to educate federal marketers. We pulled together five key takeaways from this year’s virtual conference… Read more »

It seems incredible that we’ve reached the 2020 holiday season. One of the biggest events in the government marketing world this year was GAIN 2020. Despite all the changes in this tumultuous year, GAIN once again offered tools, insights and inspiration for government marketers to excel… Read more »