Blog

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Have you ever used the term deadly or cardinal sins to describe someone who made an unrecoverable mistake? The original deadly sins were inspired by mankind's perpetual struggle to rise above their animalistic instincts and...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] After six years of growing into the premier conference for government marketers, we’re excited to present the future of GAIN—a two-part event for everyone in the GovCon ecosystem from business development to sales to communications. We heard your...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] The COVID pandemic has created an opportunity for me to deepen my relationships in the GovCon community. Early in 2020 the Ideation call was set up by Government Marketing University. As many as 70 government marketers...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] In a recent blog, Stephanie Geiger wrote that personalizing engagements is key to increasing sales within the public sector. Taking this a step further, I invite you to consider how the brain’s mirror neuron system can impact...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] In my blog published in November 2021, entitled Mental Fitness - The X-Factor for Crushing Government Marketing, I shared that you can improve your government marketing results by strengthening your Mental Fitness. Per Shirzad Chamine, author of the New York Times...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Before B2G professionals were able to reliably segment audiences, marketing professionals waged big budget, shock-and-awe campaigns that carpet bombed markets with posters, billboards, newspaper pages and mass market radio ads. They made a splash, but costly “spray and pray” campaigns...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Successfully marketing products and services to the public sector starts with a strategic plan based on solid research and specific goals that can be implemented and evaluated in a timely manner. During GAIN 2021’s session, “Rethinking Your Playbook: 9...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]As a government marketer, you know that the best marketing plan starts with strategy. Without it, you will not succeed in your role. Coming to the table with a strategic plan that can demonstrate results will not only...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]I’m sure you’re already aware there’s a significant “mind game” to government marketing. As the former Director of the Department of the Navy’s Office of Small Business Programs, I met with contractor sales representatives frequently. I heard thousands...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Government Marketing University’s (GMarkU) Co-Founder, Stephanie Geiger, recently joined GovExec as Executive Vice President. Geiger is continuing to lead GMarkU’s strategic direction and day-to-day operations. This partnership gives GMarkU a robust infrastructure to help maximize and expand its...