[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]As a government marketer, you know that the best marketing plan starts with strategy. Without it, you will not succeed in your role. Coming to the table with a strategic plan that can demonstrate results will not only...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]I’m sure you’re already aware there’s a significant “mind game” to government marketing. As the former Director of the Department of the Navy’s Office of Small Business Programs, I met with contractor sales representatives frequently. I heard thousands...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Government Marketing University’s (GMarkU) Co-Founder, Stephanie Geiger, recently joined GovExec as Executive Vice President. Geiger is continuing to lead GMarkU’s strategic direction and day-to-day operations. This partnership gives GMarkU a robust infrastructure to help maximize and expand its...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Each year, GAIN brings government marketing professionals together with subject matter experts, government officials and their peers. This year’s attendees will learn how to hone their strategic marketing skills, understand government personas, and craft a successful campaign strategy...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Diving into government marketing can seem overwhelming at first, especially when there’s no clear instruction manual. Fortunately, you don't have to figure it out by yourself. Experienced government marketers who have been in your shoes are sharing tricks...
Whether your organization is a multi-billion-dollar systems integrator or small, niche player, one of the most important times of the year is the government buying season. Read some best practices in terms of what you could have done during this year’s buying season and what...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] We recently announced the exciting news around the GovExec acquisition of Government Marketing University. “Now we have a great and powerful engine behind us to support our community,” said Stephanie Geiger, co-founder and newly named executive vice president of Government Marketing University (GMarkU), in explaining why the recent acquisition of the learning organization...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Put Your Detective Hat On: Learn all You Can About Your Target Customer Many companies want to do business with the “federal government”. The federal government is an enormous organization with offices around the world! Remember - people do...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Now in its 7th year, Leading Brands is the largest study of its kind, analyzing brand perception among government leaders of the top government contractors in the marketplace, and capturing the priorities and perceptions of buying teams across...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Over the last year, state and local governments have been called to meet the mission like never before, facing once-in-a-lifetime public health challenges, budgeting complications, and calls to modernize citizen services and operational technology almost overnight. Today, jurisdictions look...
