[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]“With events, we’re looking forward to a return to normal.” “We can’t wait to see what the new normal looks like in events.” These are common sentiments we hear from public sector marketers. But what if the new normal has...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Lately I’ve been noticing headlines and thinking that they could’ve been better written than what I’m seeing – I do this when reading the news or magazines (I drive myself a little nuts at times!). On average, 8 out...
[vc_row][vc_column][vc_column_text]Mastering the LinkedIn algorithm in 2021 is easier than you think. What we know up to this moment is that LinkedIn is one of the most important social platforms for many professionals and digital marketers. It’s a smart way to get to know others, collaborate in...
[vc_row][vc_column][vc_column_text]When the country is hit with turbulent economic times, many companies turn to the government as a steady customer to weather the storm. Most are not familiar with how to create a government marketing team and will often start with a field marketer. This is a...
[vc_row][vc_column][vc_column_text]This blog was originally posted on Market Connections. As we begin a new federal new year and the final quarter of the calendar year, many federal marketers are looking at their 2021 federal media strategy and wondering whether tried and true methods will still work in...
[vc_row][vc_column][vc_column_text]by Janet Waring Establishing yourself as an expert in your industry causes potential and current clients to inherently trust you more - and equally beneficial media outlets are seeking industry experts. Done correctly, your content will establish you as an expert and a “go to” person...
[vc_row][vc_column][vc_column_text]In my 35-plus years as a government marketer, one thing has stayed constant: the knowledge that we can all gain from listening to our customers. One way we do that at Government Marketing University is through our Ambassador program. GMarkU Ambassadors are seasoned former government...
[vc_row][vc_column][vc_column_text] You have experienced a brief moment when you thought you might never get out of the Reagan Building parking garage. You live in Maryland and are the only one of your friends that has been to Tysons Corner. Yes, you care if they crop...
[vc_row][vc_column][vc_column_text]We’ve all been through it… we reach a stage in our career where we feel less energetic and motivated at work, finding ourselves stuck on a career plateau. You may have mastered your current role or become familiar with your industry, but you’re still far...
[vc_row][vc_column][vc_column_text]Have you noticed? B2G marketing has gone all in on thought-leadership content. There are so many options today for government marketers looking for branded content! Established vendors in PR, event planning and social media all want to be full-service partners to clients, and they are...
