Each year, hundreds of government contractors rely on Market Connections’ Marketing 4 Public Sector Study (M4PS) to keep on top of ever-evolving public sector marketing trends. This Fall, attendees at GAIN, the premier conference for government marketers, learned valuable insights from Aaron Heffron, the government...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] GAIN, the premier conference for government marketers, has adapted to the evolving way we engage along with what public sector marketing will look like well into the future. In June, we unveiled the...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Today’s government marketers find themselves in an increasingly complex and competitive environment. With a dizzying number of markets (Federal, State, Local, Healthcare, Education), channels (end user, SI’s, partners, alliances, press), tactics, and technologies-- creating and excelling in that desired state...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Have you ever used the term deadly or cardinal sins to describe someone who made an unrecoverable mistake? The original deadly sins were inspired by mankind's perpetual struggle to rise above their animalistic instincts and...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] After six years of growing into the premier conference for government marketers, we’re excited to present the future of GAIN—a two-part event for everyone in the GovCon ecosystem from business development to sales to communications. We heard your...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] The COVID pandemic has created an opportunity for me to deepen my relationships in the GovCon community. Early in 2020 the Ideation call was set up by Government Marketing University. As many as 70 government marketers...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] In a recent blog, Stephanie Geiger wrote that personalizing engagements is key to increasing sales within the public sector. Taking this a step further, I invite you to consider how the brain’s mirror neuron system can impact...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] In my blog published in November 2021, entitled Mental Fitness - The X-Factor for Crushing Government Marketing, I shared that you can improve your government marketing results by strengthening your Mental Fitness. Per Shirzad Chamine, author of the New York Times...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Before B2G professionals were able to reliably segment audiences, marketing professionals waged big budget, shock-and-awe campaigns that carpet bombed markets with posters, billboards, newspaper pages and mass market radio ads. They made a splash, but costly “spray and pray” campaigns...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Successfully marketing products and services to the public sector starts with a strategic plan based on solid research and specific goals that can be implemented and evaluated in a timely manner. During GAIN 2021’s session, “Rethinking Your Playbook: 9...
