Government Affairs & Public Policy

GET YOUR CONGRESSIONAL GROOVE ON

ABOUT THE CHANNEL

Government Affairs is defined as the process of influencing public policy at all levels of governance for state, local and federal government.   Government Affairs along with Public Policy aims to persuade government officials to change or maintain policy to more effectively meet their mission goals.  An effective government affairs strategy includes defining how your products or solutions map to legislative issues, appropriations or mandates, identifying legislative champions and building relationships with elected officials, all of which are fundamental pillars in public affairs.

Our Government Affairs & Public Policy learning track will provide you with insight and knowledge needed to navigate the legislative branch which is made up of the Congress and several Government agencies. Congress has two parts: the House of Representatives and the Senate.

Course Overview

New episodes dropping monthly. Exclusively available to GMarkU members.

Improving Federal IT Modernization Through Full & Open Competition in Federal Procurement

While private sector investment in innovative solutions to meet the technology needs of federal departments and agencies across the military, intelligence, and civilians domain continues to grow at a rapid pace, the process to acquire goods and services has largely failed to evolve in a manner that allows end-users to leverage innovation and best value on behalf of mission requirements and outcomes.  Laws, regulation, and executive branch guidance exist, some for a long time, that seek to facilitate improvement in the federal acquisition process and to ensure full and open competition in a prevailing majority of federal procurements.  This Learning Guide summarizes:

  • The history around the issue and articulates the challenge and cause
  • Offers some recommendations and guidance to providers who want to enter the market or continue as a provider of products and services to the federal government.
Become an insider

Come back often as we are just getting started on building our training channels to help you excel at your government marketing and sales careers.