Government Marketing Visionaries
Planning for the future with imagination and wisdom
Bringing wisdom and vision to government marketers, leading us with new concepts, ideas and proven strategies for success.
GMarkU’s Government Marketing Visionary Channel brings together government marketers who are true Visionaries and Thought Leaders. We focus on relevant topics that are top of mind of the government marketing community who have a long history of picking each other up, sharing successes (and failures) and challenging each other to embrace new ideas.
During these short-recorded lively open discussions, we ask visionary, seasoned marketers about the successful tactics, tools, and methods they used to ensure marketing excellence. The wisdom of this group will be shared online to help provide new concepts, ideas and strategies.
Hosted by Aaron Heffron, Market Connection’s President and GMarkU Strategic Partner.
Series 1: Navigating government marketing in a Post-COVID 19 World (3 part series)
Hear expertise from Government Marketing Visionaries on the overall impact of marketing during COVID-19 that will provide reassurance to marketers still struggling to right the ship and chart your course forward.
How we form relationships has evolved and we will need to continue to find ways to build them both internally and externally.
- How does one build relationships within their marketing and sales teams that continues to foster a creative tensions and innovation, as well as trust with each other?
- What can marketers do to support sales teams in their relationship building as the number of in-person events and opportunities remains low?
Host
Aaron Heffron, President, Marketing Connections
Marketing Visionaries
Laura Curtis, Director, Product Marketing Public Sector, SentinelOne
Stacey Piper, Founder and CEO, Piper Strategies
Series 2: Navigating government marketing in a Post-COVID 19 World (3 part series)
Hear expertise from Government Marketing Visionaries on the overall impact of marketing during COVID-19 that will provide reassurance to marketers still struggling to right the ship and chart your course forward.
COVID-19 reinforced the need to have a nimble, flexible approach to marketing that can change quickly driven by on the ground circumstances and needs.
- What have been examples and strategies used to move marketing dollars and assets across digital, print and social media platforms and why?
- What have we learned about messaging and connecting to client needs in a sensitive environment, being cautious about claims of opportunism?
Host
Aaron Heffron, President, Marketing Connections
Marketing Visionaries
Allan Rubin, Marketing Leader, Global Public Sector, Conduent
Danielle Warren, Government Marketing Manager, Zscaler
Ariel Wilkins, Manager, Events & Campaigns, Avaya Government Solutions
Series 3: Navigating government marketing in a Post-COVID 19 World (3 part series)
Hear expertise from Government Marketing Visionaries on the overall impact of marketing during COVID-19 that will provide reassurance to marketers still struggling to right the ship and chart your course forward.
The “Virtual Event” will not disappear but will become another tool in arrow in the marketing quiver, but Form and Function will be key features to leverage.
- How have people responded to different formats and designs over the past year and what will go by the wayside and what will stick?
- How have marketers changed the reasons they host these events, the content they make available and their choice in participation?
Host
Aaron Heffron, President, Marketing Connections
Marketing Visionaries
Karen Scott, Global Government Marketing Lead, Coursera
Rita Walston, Federal Marketing Director, Snowflake
