Market Chat

BRINGING CLARITY TO THE CLUTTER IN GOVERNMENT MARKETING

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ABOUT THE CHANNEL

Welcome to Market Chat – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests and innovative ideas. Market Chat is an ongoing series in partnership with Federal News Radio, part of the Federal News Network.  Market Chat provides an open and collaborative interaction between government and industry to ensure that all listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state and local prospects.

Channel Overview

Free to all. New episodes coming to you quarterly.

Episode 25: Trending versus Trendy in the Federal Government

In this episode of Market Chat, we will provide insight into what is Trending versus Trendy that will impact the federal government in 2023 and beyond. This esteemed panel of thought leaders will help guide your 2023 success. 

• Tom Suder, CEO, Advanced Technology Academic Research Center (ATARC)
• Tom Mahoney, Vice President, Public Sector Marketing, TD Synnex Public Sector
• Jeffery Wolinsky, Director of Federal and National Sales, WTOP, Federal News Network, 2060 Digital

Episode 24: Insights from expert Federal Sales Leaders: Standing up your federal sales organization and effectively driving revenue at end of fiscal year

Hear from two federal sales executives who are thought leaders in our space. They will share their insights on 3 important areas for successful federal sales and marketing organizations.

• Clark Campbell, Regional Vice President, Tanium 
• Erin Howley, Vice President, Federal, Instabase

Episode 23: Winning Task Orders: It’s not just about winning the IDIQ contract – that’s when the real work begins – winning task orders!

In this episode of Market Chat we are talking about Task Orders. What are they? How do you market to them? How do you win them? Why are they so important? Our three knowledgeable guests will give you insight you need. 

• Joanne Woytek, Program Director, NASA SEWP
• Nate Nash, Executive Vice President, GovTribe, a GovExec Platform
• Judy Bradt, CEO, Summit Insight

Episode 22: Marketing IT Service Offerings

In this episode of Market Chat we talk with three experts about marketing your I.T. service offerings to the U.S. Federal Government and the public sector.

• Carrie Drake, Director, Government Marketing, Maxar 
• Andrea Mohamed, Vice President,Strategy, Innovation, Marketing and Communications, RTI International
• Joe Pendry, Vice President, Marketing and Communications, Akima

Episode 21: U.S. Federal Government in a Post COVID-19 World

In this episode of Market Chat we talk with 2 experts in the field of government discussing what we can expect in a Post COVID-19 world as it pertains to reaching our government customers.

• Jeff Neal, Founding Principal, ChiefHRO
• Aaron Heffron, President, Market Connections

Episode 20: Government contracting storytelling: People, plot, place and purpose in GovCon

In this episode of Market Chat we talk with 2 experts in the field of government contracting:

• Lisa Shea Mundt, Co-Founder, The Pulse of GovCon
• Amber Hart, Co-Founder, The Pulse of GovCon 
  

  
  Episode 19: Reflections of a former Office of Small & Disadvantaged Business Utilization (OSDBU) Executive

  In this episode of Market Chat we talk with Emily Harman, former Senior Executive Service and Director of the Department of the Navy’s Office of Small Business Programs and the founder of the Onward Movement. Emily will discuss with us what she learned from a very early age all the way thru her 38-year career with the Navy.

   

  
  Episode 18: Marketing Artificial Intelligence (AI) Solutions to Federal Agencies

  In this episode of Market Chat!, a top artificial intelligence (AI) official at the General Services Administration discusses how the federal AI marketplace is maturing, and a panel of three senior marketing officials discuss how their companies are tuning their AI marketing messages to address evolving government needs and challenges.

   

  
  Episode 17: A chat with government marketing thought leaders

  In this episode of Market Chat!, we heard from 3 senior government marketing thought leaders. They shared insights and tips for how government marketers can strengthen their skillset in innovative government marketing campaigns, pivoting from face-to-face events to virtual events and how to use LinkedIn for your government marketing reach.

   

  
  Episode 16: Government and industry communication and collaboration: a discussion with Department of Homeland Security procurement

  In this episode of Market Chat!, we heard from 3 senior procurement officials from the Department of Homeland Security. They shared insights and tips for how industry vendors can better market and sell to DHS.

   

  
  Episode 15: Get your digital and social media groove on

  How’s your digital and social media strategy working for you? Are you getting the results you’re looking for?
  Start communicating confidently with your online government community by learning hot tips and new insights to increase the reach and visibility of your company (and build your pipeline faster!). Hear about the latest innovative digital and social media tools, applications and trends to help you get your digital and social media grove on

   

  
  Episode 14: How to leverage customer experience as a tool for government marketing and gain customer loyalty

  We are talking about “The Customer Journey”. If you strive for a customer-centric culture, you must understand your customer’s journey—every step of the way. There’s a physical, mental, and emotional context that shapes the customer’s experience whether you plan for it or not.

   

  
  Episode 13: Get in the game of multi-partner marketing with distributors

  Welcome to Market Chat – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests and innovative ideas. Market Chat is an ongoing series in partnership with Federal News Radio, part of the Federal News Network. Market Chat provides an open and collaborative interaction between government and industry to ensure that all listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state and local prospects.

   

  
  Episode 12: Marketing IT Service Offerings: Ensure your messaging is on target with helping government improve performance, customer experience and operational costs

  If you are just entering the federal IT services market or have been marketing your service offerings for a while you will walk away with new knowledge on ways to increase your company’s thought leadership. Today’s government IT landscape is constantly evolving. Staying ahead of market requirements means that government marketers must constantly be reinventing their company’s messaging. It demands agility in messaging, innovative campaigns, and the ability to do more with less.

   

  
  Episode 11: Cybersecurity – become a cybersecurity thought leader

  If you are just entering the cybersecurity market or have been marketing your cybersecurity solutions for a while you will walk away with new knowledge on ways to increase your company’s thought leadership around cybersecurity. Hear cybersecurity insight from both government and industry experts and apply what you’ll learn from this episode of Market Chat to make better marketing and sales decisions and increase your company’s visibility within the federal cybersecurity space.

   

  
  Episode 10: Bridging the gap between IT and healthcare

  Gain broader insight into the Federal Health IT market as we bridge the gap between IT and Healthcare. Apply what you’ll learn from this episode of Market Chat to make better marketing and sales decisions and increase your company’s visibility within the federal Health IT market. If you are just entering the health IT market or have been marketing to agencies focused on Health IT for a while you will walk away with new knowledge on ways to increase your company’s awareness within federal Health IT.

   

  
  Episode 9: Winning federal business with small agencies

  While most federal marketing efforts are focused primarily on the 24 Cabinet-level, CFO-Act agencies, did you know that there are roughly 100 small agencies? Learn what you need to know about the “non-CFO Act” small agencies aka the “smalls.” A typical Cabinet-level department (Interior, Justice, State) may have tens of thousands of employees, small agencies have under 6,000 employees and micro agencies typically have under 50 people. Altogether though, the “smalls” employ about 50,000 Federal workers and manage many billions of dollars.

   

  
  Episode 8: Winning federal business takes an orchestra!

  The “RIGHT” Capture Team is a singularly focused, multi-faceted, cross-organizational team B2G companies put in place around a specific initiative that is of the highest importance, strategically and for profits.

  As in every great Orchestra – all musicians must play their role in concert with their orchestra peers. Their individual strengths will be highlighted at the exact moment they are needed. The same holds true as your company pursues new business from opportunity identification and qualification through contract award. You’ll gain insight into how you can be a part of this orchestra and ensure you’re doing your part in ensuring your company’s success! Special emphasis will be placed on how Government Marketers can play a vital in their company’s Orchestra.

   

  
  Episode 7: How to successfully market to government during a CR

  Every year, October predictably brings autumn leaves, playoff baseball, and, yes, a new CR. Continuing Resolutions — the stopgap funding bills that keep government running until Congress passes an annual appropriations — play havoc on government budgets and planning. So what does a government marketer need to know?

   

  
  Episode 6: End of Year Buying Marketing Hype – FACT or FICTION?

  Learn from 3 federal executives to pick their brains on what really happens inside of a federal agency during the end-of-year buying season.

   

  
  Episode 5: Marketing Best Practices for State and Local Government

  Learn from 3 public sector marketers who have unlocked the secrets of successfully marketing to state and local governments.

   

  
  Episode 4: Best practices for promoting a more robust dialogue with Public Affairs Officers

  Learn from 3 federal public affairs officers and one general counsel’s office representative on how they decide requests they receive from government marketers for official statements, testimonials, government speakers, case studies, use of agency logos, and more.

   

  
  Episode 3: Communication and Collaboration Insight from Federal Senior Procurement Officers

  In this episode of Market Chat!, we will hear how federal acquisition officials are trying to improve their engagements and relationships with the vendor community as well as how marketing figures into the federal procurement process. Our guests will be three senior-level procurement executives who oversee large federal procurement programs.

   

  
  Episode 2: Tips From The Pros For Strengthening Your Government Marketing

  4 government marketing pros with over 15 years each in government marketing offer tips and insights on how to strengthen your government marketing efforts.

   

  
  Episode 1: Insider Tips For Marketing to Senior Government Executives

  Do you ever wonder how your marketing efforts are connecting with your government customers? Learn from 5 former federal senior IT and acquisition executives what marketing tactics work and don’t work.