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REMOVING THE MYSTIC OF PUBLIC AFFAIRS OFFICERS
Public Affairs Officers can be extremely valuable to marketers. Yes, they do say no on occasion, but they also say yes often and can be helpful facilitators for many of your marketing needs. They are the facilitator of information in government.
Listen in to learn from government PAO’s on how to get to YES in obtaining permission to use their agency’s logo, request a government speaker or a quote or the holy grail of government marketing: a case study and so much more!
Chris O’Neil, PAO at NTSB said: “We’re not there to be a roadblock, we’re there to help you get what you need.”
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