Welcome to The Government Huddle with Brian Chidester, a podcast series from Government Marketing University.
“My entire career has been dedicated to marketing in the government space. And in the beginning, I never cared about the WHY. I was completely focused on the HOW. It was all about the tactics, the analytics, the ROI… rinse and repeat. Then I decided, I wanted to understand these programs and technologies the same way our customers do. It opened up a whole new world for me. That is what The Government Huddle is all about: Aligning the WHY with the HOW.”
Government Marketing Thought Leader
Read Brian’s Bio
The Government Huddle Podcast Series will take a deep dive on current trends, making bold, educated predictions about the market, learning from expert guests and discovering innovative concepts on how to respond to all of this. So join us as we talk about all the things government marketers need to know about today, tomorrow and beyond.
Chris Traylor and Tom Chapin join the show for the 1st Annual Holiday Episode as we discuss the human capital issues most critically impacting the governments ability to recruit and retail the next-generation workforce. We also deliberate how the future of work impacts recruitment and we share our top holiday films of all-time.
Lt. Cmdr Guy Snodgrass, former TOP GUN pilot and instructor, and former chief speechwriter for the Secretary of Defense joins the show to talk to us about how lessons he learned in the cockpit translate to the business world. He also shares some stories from his flying career, discusses his role serving General James Mattis, and what he thinks is happening in the Pentagon right now.
Adam Clater, Chief Federal Architect at Red Hat, joins the show to discuss how open source technology can drive business value within the public sector in the new normal. We also touch on some innovative marketing programs being deployed at Red Hat, the behind the scenes effort it takes to brings these programs to life, and he even shares the story of how he recently proposed to his fiancé.
Gary Danoff, head of Google Workspace strategy and operations for the public sector, joins the show to discuss his vision for what the future of government work could look like in the coming years. We also deliberate the impact the pandemic had on the public sector, how cloud has buoyed government DX, and a few things he is grateful for as we approach the Thanksgiving holiday.
Francis Rose, host of the “Government Matters” television show joins the show to discuss some fundamental differences between Donald Trump and Joe Biden related to government IT modernization. We also discuss how the outcome of this election could affect IT budgets at both the federal and regional government levels and why organizations have shifted from a compliance-first approach to mission-first.
Mike Sarraille, CEO of EF Overwatch, former US Navy SEAL and co-author of “The Talent War,” joins the show to discuss how his experiences as a special warfare operator translate into talent acquisition. We also explore ways that government can compete for top candidates and what he learned about leadership coming out of the Battle of Ramadi.
Elizabeth Clor, Chief Marketing Officer at Contegix joins the show to discuss how her organization pivoted in the midst of the pandemic, strategies for dealing with digital fatigue, and the value of customer persona research. We also explore how running marathons has positively impacted her career.
Matthew Cornelius, Executive Director of the Alliance for Digital Innovation, and former Senior Advisor for Technology and Cybersecurity Policy at the White House’s OMB joins the show to discuss technology problems that agencies are facing, including antiquated operating models and processes, plus how his organization is working to influence policies to drive innovative change in government.
Juliana Slye, CEO and Managing Principal of Government Business Results joins the show to discuss what marketers should be focused on as they build a strategy post-pandemic. We also deliberate ways marketers can duplicate the value of in-person events in today’s conditions and what programs her team has deployed on behalf of her clients that drove positive change.
Paul Puckett, Director of the Enterprise Cloud Management Office (ECMO) for the U.S. Army joins the show to discuss his vision for the future of cloud for the service branch. We also talk about why this new cloud office was created last year, his career in the private sector, and why the Army views data as the new ammunition for the future fight.
Suzette Kent, Former CIO for the United States Government joins the show to discuss her legacy and some of the things she wants to see accomplished with her successor. We also talk some technologies she sees becoming mainstream soon, her love of all things LSU sports, and her advice for the next Federal CIO.
Tom Mahoney, head of marketing at DLT Solutions, joins the show to discuss their latest acquisition and what it means to the business. We also talk about ways for marketers to further their careers by adding value in non-traditional places and lessons learned in our new digitally-focused normal.
Lou Anne Brossman, Founder and CEO of Government Marketing University joins the show to answer questions that listeners have submitted including ways to shift into virtual conferences and how to overcome revenue deficits. She also discusses the GAIN 2020 Conference and other programs from GMarkU.
Allan Rubin, the Chief Marketing Officer at ORock Technologies joins the show to discuss how to develop a channel marketing focus into your next fiscal year strategy. We also talk about how his career evolved from sales into marketing and how that has positively impacted how he approaches his relationships with business development executives.
Dave Berke from Echelon Front joins the show to share his experience with the OODA loop, the science and art of this process, and how this applies in marketing, sales, and leadership. We also discuss his time at TOP GUN, what he did to become a USMC aviator, and how pilots are dealing with the potential data paralysis that can come from innovation.
Erica Pyatt from LinkedIn joins the show to discuss how marketers targeting the public sector can get the most out of the platform. We also discuss some of the new tools available to influencers including LinkedIn Live Video and ways to get a streaming program started.
Zach Messler, marketing consultant to B2G & B2B technology companies, joins the show to discuss best practices around positioning your message and understanding your audience. We also discuss why, when it comes to marketing, conventional wisdom is out the window.
Meagan Metzger, the Founder and CEO of Dcode, a company connecting emerging tech and government to bring commercial solutions to critical challenges, joins the show to discuss how marketers and sales can best show value to the government throughout the sales process. We also discuss best ways of leveraging the channel, including working with GSI’s, and why OTA”s have become so valuable.
In total, about 300,000 large and small contractors will be subject to the Cybersecurity Maturity Model Certification (CMMC). Katie Arrington, CISO for Department of Defense’s Office for Acquisition and Sustainment, and head of the CMMC program, joins the show to discuss why this program is needed and how companies can prepare for the upcoming changes.
- Impacts of the new authorization on contract competition at the Pentagon
- How implementation plans and audit procedures will be facilitated
- The five distinct certifications, or levels, of the CMMC, which range from baseline controls to sophisticated capabilities
- How CMMC will change acquisition culture
Marketers need to provide experiences that span the entire customer journey that are nimble, effective, and most importantly, omnichannel. Jeremy Paul from Quadient joins to talk about what’s happening in both digital and non-digital channels, as well as, the feasibility of virtual voting by November’s US presidential election.
- How contactless shipping and delivery is keeping mailers alive as an option for marketers
- Innovative ways that governments are supporting their citizens
- What is happening to your mail that is delivered to your office mailroom?
Government CIOs leading digital initiatives are evaluating how COVID-19 will impact their mission, and are looking to fast-track the procurement of technologies that can be agile, flexible, and remote to respond to the crisis. Mark Amtower, nationally known speaker, author, and radio host joins the show to discuss how organizations in the near term can capitalize on this accelerated digital transformation evolution.
- What is the Current State of Government Marketing
- How marketing has changed with COVID-19
- How marketers can respond to these accelerated procurements
One thing is clear: marketers in the post-COVID-19 era will have to rethink what technologies they really need, which ones can help them save money, and which ones can help them transform their businesses that have been altered by this crisis. According to Gartner, marketing technology accounts for 26% of total marketing spend, so optimizing its value has never been more important. David Rewalt from Adobe joins to discuss how this technology can optimize and transform your customer touchpoints now and in the future.
- The latest MarTech innovation in the market
- How virtual events will change the landscape of government marketing
- How technology is reshaping the type of content being created
The COVID-19 pandemic has showcased the value of IT and digital transformation and organizations should use this time to accelerate the transition. Global government digital transformation expert and IDC analyst, Adelaide O’Brien joins to discuss how governments are responding to the challenges being faced right now, and the key areas and technologies they will be looking to procure.
- What challenges are governments facing right now?
- How will COVID-19 impact technology spend and adoption?
- What technologies will be “winners” in the new normal?
Overlapping with digital transformation projects, governments agencies are increasingly focusing on customer experience as they seek to improve citizen satisfaction, efficiency, and mission-effectiveness. But with the onset of the COVID-19 pandemic, things are going to change and marketers need to be ready. Rick Parrish, Vice President and Principal Analyst from Forrester joins the show to discuss current trends marketers should know about to adapt to the market now, and in response to COVID-19.
- What are governments doing today in CX?
- How is COVID-19 changing things?
- How can marketers learn from lessons learned around CX?
- What’s the future have in store for CX?
From federal agencies tapping the cloud to protect vital data in the face of emergencies for COVID-19 response, to the Department of Defense relying on data as a critical differentiator for mission success in the 21st century battlefield, the cloud plays a pivotal role in today’s government evolution. And FedRAMP has been one of the biggest cloud adoption drivers to date. Join us as we discuss all things FedRAMP, including how sales and marketing can support the compliance process, as well as, best practices around selling throughout the roadmap.
- What’s happening in government cloud today?
- What is the FedRAMP program?
- What can marketers do to help the FedRAMP process?
- How have FedRAMP authorizations have changed nearly a decade later?
- What’s next for cloud and FedRAMP?