The Government Huddle

Aligning the WHY with the HOW

A deep dive into all things government marketers need to know about today, tomorrow and beyond.

Welcome to The Government Huddle with Brian Chidester, a podcast series from Government Marketing University.

“My entire career has been dedicated to marketing in the government space. And in the beginning, I never cared about the WHY. I was completely focused on the HOW. It was all about the tactics, the analytics, the ROI… rinse and repeat. Then I decided, I wanted to understand these programs and technologies the same way our customers do. It opened up a whole new world for me. That is what The Government Huddle is all about: Aligning the WHY with the HOW.”

Brian Chidester
Government Marketing Thought Leader
Read Brian’s Bio

The Government Huddle Podcast Series will take a deep dive on current trends, making bold, educated predictions about the market, learning from expert guests and discovering innovative concepts on how to respond to all of this. So join us as we talk about all the things government marketers need to know about today, tomorrow and beyond.

December 2021
Dr. Joe Perez, Chief Technology Officer and IT Lead at North Carolina Department of Health and Human Services joins the show to discuss how data is changing the landscape in government and ways for leaders to support a culture change around information. We also have a conversation about why is it so challenging for government to roll out technology as quick as the private sector, predictions on how data will continue to change government, and what challenges keep a CTO up at night in this new normal.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Dr. Joe Perez, Chief Technology Officer, North Carolina Department of Health and Human Services

November 2021
Nicolas Chaillan, the former Chief Software Officer for the U.S. Air Force and current Prevent Breach CTO joins the show to discuss the reasons behind his dramatic resignation from his role at the Department of Defense earlier this year. We also dive into his entrepreneurial background which had him start his first company at 15 in France, a six-month plan he built that could see the United States catch up to its advisories in the AI race, and his predictions for the Department of Defense moving forward.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Nicolas Chaillan, Former Chief Software Officer, U.S. Air Force and U.S. Space Force

November 2021
Alec Ross, the New York Times bestselling author of “The Raging 2020s and former Senior Advisor for Innovation to Secretary of State Hillary Clinton joins the show to talk about the catalyst for his latest book and what he thinks about today’s social contract with government and industry. We also dive into challenges he faced at the State Department trying to bring diplomacy into the 21st century and why he thinks the Pentagon needs Silicon Valley nerds more than ever.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Alec Ross, New York Times bestselling author of “The Raging 2020s & former Senior Advisor for Innovation to Secretary of State Hillary Clinton

November 2021
Nadia Hansen, the former Chief Information Officer for Clark County, Nevada joins the show to talk about the challenges she faced as the IT chief for the United States’ 11th largest county and how she plans to support global communities in her new role with the experience she has gained in her time as CIO. We also discuss how she navigated a nearly $1 billion budget deficit during the pandemic, some of the accomplishments that she is most proud of as CIO, and her advice to her successor as they look to make their own mark on the county.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Nadia Hansen, Former Chief Information Officer, Clark County, NV

October 2021
James Burd, Chief Privacy Officer for the Cybersecurity and Infrastructure Security Agency (CISA) at Department of Homeland Security joins the show to discuss some of the key initiatives we should be focused on within the recent cybersecurity executive order. We also discuss his priorities and challenges as a privacy officer, ways governments can make themselves a less attractive target for cyber attacks, and whether online elections are in our future within the United States.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
James Burd, Chief Privacy Officer for the Cybersecurity and Infrastructure Security Agency (CISA), Department of Homeland Security

October 2021
Lloyd McCoy, Market Intelligence Director for DLT Solutions joins the show to discuss some of the market opportunities he is seeing for the U.S. Federal Government in both the civilian and defense sectors. We also discuss some of the key trends that have been drivers of IT growth, what new policies he sees impacting significant cloud adoption in government, and his predictions on where spending might be prioritized in the next few years.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Lloyd McCoy, Market Intelligence Director, DLT Solutions

October 2021
Mohammad J. Sear, eGovernment Advisor and Futurist at EY joins the show to discuss his predictions for the future of digital transformation for the global public sector market. We also discuss how data is playing a role in transforming government organizations cloud strategies, how the pandemic has changed the approach for DX, and how government should be prioritizing in their CX evolution.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Mohammad J. Sear, eGovernment Advisor and Futurist, EY

September 2021
Jeremy Rissi, Vice President of Global Public Sector at Splunk joins the show to discuss some of the key findings from their most recent report, “The State of Data Innovation 2021.” We also discuss ways global government organizations are using data to improve daily decisions and actions in every aspect of their mission, characteristics that make organizations data-centric leaders, and his recommendations in helping your organization become more information-driven.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Jeremy Rissi, Vice President of Global Public Sector, Splunk

September 2021
Shubhi Mishra, Chief Executive Officer at Raft joins the show to talk about how her company is changing the way government and defense organizations innovate by bridging the gap between humans and data. We also discuss how will remote work will play a part in the diversification of the workforce, advice for companies that want to be more than just another technology vendor to their customers, and her thoughts on whether this acceleration of DX during the pandemic is here to stay.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Shubhi Mishra, Chief Executive Officer, Raft

September 2021
Jordan Sun, Chief Innovation Officer for the City of San Jose, CA joins the show to talk about how he ended up in government and what it’s like supporting citizens in the heart of Silicon Valley. We also discuss his work with the U.S. Army in Afghanistan supporting crisis response in the face of Taliban and ISIS attacks, how data is allowing him to personalize his service interactions with citizens, and how digital equity is key to the future of San Jose.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Jordan Sun, Chief Innovation Officer, City of San Jose, CA

August 2021
Pavan Pidugu, Chief Technology Officer for the Department of Transportation’s Federal Motor Carrier Safety Administration joins the show to talk about how data is changing the landscape of his organization. We also discuss his experience joining the government during the pandemic after leaving an executive role at Wal-Mart, how his background in CX has helped him in his current role, and what his technology priorities are for FMCSA over the next few years.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Pavan Pidugu, Chief Technology Officer for the Department of Transportation, FMCSA

August 2021
Dovarious Peoples, Chief Information Officer at the U.S. Army Corps of Engineers joins the show to discuss how he is helping his organization become more data-driven through cloud modernization. We also discuss the cybersecurity challenges he faces in the role as the Corps adopts zero trust, how he manages the information needs of such a diverse, multi-theater organization, and how IoT is supporting mission outcomes.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Dovarious Peoples, Chief Information Officer, U.S. Army Corps of Engineers

August 2021
Youseff Kalad, former Director of Smart Cities for the State of New York & Program Director for NYCx joins the show to discuss how governments can more effectively leverage technology to support their citizen. We also explore the rise in cyber considerations IoT and digital services and how governments are navigating these challenges.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Youseff Kalad, former Director of Smart Cities for the State of New York & Program Director for NYCx

July 2021
Marc Hausman, CEO of Strategic Communications Group joins the show to discuss some of the key pillars of thought leadership campaigns when targeting government buyers that are more “enlightened” than ever before. We also explore some of the ways to deploy successful agency based marketing campaigns to the public sector, the best types of assets marketers should be prioritizing right now, and what marketers can expect in the coming 12 months.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Marc Hausman, CEO, Strategic Communications Group

July 2021
Aidan Feldman, Director of Technology for the Technology Transformation Service at GSA joins the show to discuss how his team is support the digital maturity of the U.S. Federal Government through emerging technology adoption. We also explore the role digital equity plays in his strategy, ways TTS is using data to drive modernization, and why how service design needs to be at the heart of government innovation.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Aidan Feldman, Director of Technology, Technology Transformation Service, GSA

July 2021
Laila Al Hadhrami, head of the national smart cities program from the Government of Oman joins the show to discuss how her smart city strategy impacts the overall Oman Vision 2040 agenda. We also explore ways that Hong Kong and other global cities have inspired their strategy, how security and AI impacts their IoT and data ecosystem, and what she sees as the future of smart cities globally.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Laila Al Hadhrami, Head of the National Smart Cities Program, Government of Oman

June 2021
Oswaldo Mestre, Chief Service Officer for the City of Buffalo, NY joins the show to discuss how the pandemic impacted citizen service delivery in the new normal. We also explore how he is looking to prioritize resilience as he builds out his future CX strategies, what collaboration looks like with his CIO and CTO at City Hall, and how data is playing a pivotal role in bringing inclusion and digital equity to the citizens of Buffalo.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Oswaldo Mestre, Chief Service Officer for the City of Buffalo, NY

June 2021
Leif Babin, former U.S. Navy Seal and the author of the best-selling book, “Extreme Ownership” joins the show to discuss the importance of leadership to public and private sector organizations. We also explore how to leverage ‘The Laws of Combat’ and a ‘Mindset for Victory’ while balancing potential leadership dichotomies, plus tactical ways to implement some of these principles into your own organizations.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Leif Babin, Former U.S. Navy Seal and Best-Selling Author

June 2021
Ayushi Roy, a Fellow at the New America Foundation and Director, State & Local Technology at 18F joins the show to discuss how technology is supporting digital equity in citizen service deployment. We also discuss how governments are prioritizing CX, where organizational leadership should focus when deploying a digital transformation strategy, and lessons she has learned throughout the pandemic.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Ayushi Roy, Director of State and Local Technology at 18F

May 2021
Dr. Lynda Davis, former Chief Experience Officer for the Department of Veteran’s Affairs joins the show to discuss some of her strategies and priorities as she rolled out CX programs for her stakeholders. We also discuss how the CX landscape is shift, some of her predictions moving forward, and how the pandemic drove a focus on digital equity in her department.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Dr. Lynda Davis, former Chief Experience Officer, U.S. Department of Veteran’s Affairs

May 2021
Stevan Bernard, former Chief Security Officer at Sony Pictures Entertainment joins the show to take us behind the scenes of the infamous nation-state attack perpetrated by North Korea in 2014. We also discuss the pervasiveness of ransomware attacks in the public sector, ways governments can mitigate future attacks, and what the cyber battlefield looks like in the post-SolarWinds era.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Stevan Bernard, former Chief Security Officer at Sony Pictures Entertainment

April 2021
Hannah Hunt, Chief Innovation Officer for the Army Futures Command, and a recent Forbes 30 Under 30 award recipient joins the show to discuss how the US Army is driving digital transformation efforts through internal software development. We also discuss her role at the US Air Force as Chief of Staff for their Kessel Run program, how digital transformation is changing the landscape of workforce recruitment and development, and how vulnerability has helped her as a leader.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Hannah Hunt, Chief Innovation Officer for the Army Futures Command

April 2021
Austin Collie, former NFL wide receiver and current business development executive at JOLT Advantage Group joins the show to discuss what playing in the NFL taught him about becoming a better in his role as an IT professional. We also discuss why RPA is bringing so much value to enterprise organizations, his secret to learning complex playbooks, and gives listeners a first-hand glimpse at what it is like to play in the Super Bowl.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Austin Collie, former NFL wide receiver and current business development executive at JOLT Advantage Group

March 2021
Matt Donovan, Senior Vice President for Government at Merritt Group joins the show to discuss the importance of developing agency-based marketing programs as part of your GTM strategy. We also discuss tactical steps to begin to building your messaging platform, new digital marketing technologies in the market you can take advantage of today, and best practices in delivering strategic value to your sales leaders.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Matt Donovan, Senior Vice President for Government, Merritt Group

March 2021
Jim Walker, Federal Chief Technology Officer at UiPath and former Deputy Chief Information Officer at NASA joins the show to discuss the evolution of robotic process automation in government. We also discuss the many ways that RPA has been vital to the public sector’s shift to a hybrid work environment, how the technology is supporting the future of work, and how it has become an important tool in a CIO’s toolbox.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Jim Walker, Federal Chief Technology Officer at UiPath

March 2021
Brent Messer, Chief Information Officer for the City of Chattanooga joins the show to discuss the city’s selection into the G20 Global Smart Cities program. We also discuss their move to completely remove paper from their enterprise environment and what he went through when the pandemic first kicked-off.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Brent Messer, Chief Information Officer, City of Chattanooga

February 2021
Jonathan Alboum, Federal CTO at ServiceNow, and Former CIO at the Department of Agriculture joins the show to discuss the value low-code technology can bring to the public sector. We also discuss what government CIO’s are currently thinking as they enter a new normal and insights from his extensive career in the public sector.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Jonathan Alboum, Federal CTO at ServiceNow

February 2021
Jaimie Boyd, Chief Digital Officer for the Government of British Columbia joins the show to discuss the core technology principles that were developed to support the digital transformation evolution of her province. We also discuss the importance of the open data provided by governments around the globe to catalyze innovation and her advice for women in the technology space looking to advance in their fields.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Jaimie Boyd, Chief Digital Officer for the Government of British Columbia

February 2021
Sandy Carter, VP of Global Public Sector Partners and Programs joins the show to discuss the value that cloud is bringing to governments around the World, and how AWS’ partners are helping to fuel that acceleration. We also discuss the increased adoption of IoT in government, her role in paving the way for Women in Tech, and her thoughts on what’s next for AWS with the departure of CEO Andy Jassy.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Sandy Carter, VP of Global Public Sector Partners and Programs

January 2021
Dave Wennergren, CEO of ACT-IAC and former CIO for the US Navy joins the show to discuss trends and predictions for government IT modernization in 2021. We also discuss the perspective of a government CIO, focus areas for ACT-IAC in the new normal and his thoughts about the future of acquisition innovation.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Dave Wennergren, Chief Executive Officer at ACT-IAC

January 2021
Lawrence Eta, Chief Information Officer for the City of Toronto joins the show to discuss how his background as an immigrant has shaped the way he views citizen service delivery and made him a respected technology thought leader around the World. We also talk about how he supported the pivot of Canada’s largest city during the pandemic through technology, the key principles he aligns his technology decisions with and his initiative to make the internet a fundamental, essential utility service.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Lawrence Eta, CIO, City of Toronto

January 2021
Andy Teichholz, Head of Industry Strategy for Compliance and Legal at OpenText joins the show to discuss some of the regulatory directives most critically impacting the public and private sector organizations around the World, and why you need to know about them. We also talk about some of his 2021 trends for compliance driving digital innovation in government and best ways to align your strategy with some of these directives.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Andy Teichholz, Head of Industry Strategy for Compliance and Legal at OpenText

December 2020
Chris Traylor and Tom Chapin join the show for the 1st Annual Holiday Episode as we discuss the human capital issues most critically impacting the governments ability to recruit and retail the next-generation workforce. We also deliberate how the future of work impacts recruitment and we share our top holiday films of all-time.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Chris Traylor, Director of Government Solutions at Avature & Tom Chapin, Business Value Consultant at OpenText

November 2020
Lt. Cmdr Guy Snodgrass, former TOP GUN pilot and instructor, and former chief speechwriter for the Secretary of Defense joins the show to talk to us about how lessons he learned in the cockpit translate to the business world. He also shares some stories from his flying career, discusses his role serving General James Mattis, and what he thinks is happening in the Pentagon right now.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Lt. Cmdr Guy Snodgrass, former TOP GUN pilot and instructor, and former chief speechwriter for the Secretary of Defense

November 2020
Adam Clater, Chief Federal Architect at Red Hat, joins the show to discuss how open source technology can drive business value within the public sector in the new normal. We also touch on some innovative marketing programs being deployed at Red Hat, the behind the scenes effort it takes to brings these programs to life, and he even shares the story of how he recently proposed to his fiancé.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Adam Clater, Chief Federal Architect, Red Hat

November 2020
Gary Danoff, head of Google Workspace strategy and operations for the public sector, joins the show to discuss his vision for what the future of government work could look like in the coming years. We also deliberate the impact the pandemic had on the public sector, how cloud has buoyed government DX, and a few things he is grateful for as we approach the Thanksgiving holiday.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Gary Danoff, Head of Google Workspace for Public Sector

October 2020
Francis Rose, host of the “Government Matters” television show joins the show to discuss some fundamental differences between Donald Trump and Joe Biden related to government IT modernization. We also discuss how the outcome of this election could affect IT budgets at both the federal and regional government levels and why organizations have shifted from a compliance-first approach to mission-first.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Francis Rose, Host, “Government Matters”

October 2020
Mike Sarraille, CEO of EF Overwatch, former US Navy SEAL and co-author of “The Talent War,” joins the show to discuss how his experiences as a special warfare operator translate into talent acquisition. We also explore ways that government can compete for top candidates and what he learned about leadership coming out of the Battle of Ramadi.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Mike Sarraille, CEO of EF Overwatch, former US Navy SEAL and co-author of “The Talent War”

October 2020
Elizabeth Clor, Chief Marketing Officer at Contegix joins the show to discuss how her organization pivoted in the midst of the pandemic, strategies for dealing with digital fatigue, and the value of customer persona research. We also explore how running marathons has positively impacted her career.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Elizabeth Clor, Chief Marketing Officer, Contegix

October 2020
Matthew Cornelius, Executive Director of the Alliance for Digital Innovation, and former Senior Advisor for Technology and Cybersecurity Policy at the White House’s OMB joins the show to discuss technology problems that agencies are facing, including antiquated operating models and processes, plus how his organization is working to influence policies to drive innovative change in government.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Matthew Cornelius, Executive Director of the Alliance for Digital Innovation

September 2020
Juliana Slye, CEO and Managing Principal of Government Business Results joins the show to discuss what marketers should be focused on as they build a strategy post-pandemic. We also deliberate ways marketers can duplicate the value of in-person events in today’s conditions and what programs her team has deployed on behalf of her clients that drove positive change.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Juliana Slye, CEO of Government Business Results

August 2020
Paul Puckett, Director of the Enterprise Cloud Management Office (ECMO) for the U.S. Army joins the show to discuss his vision for the future of cloud for the service branch. We also talk about why this new cloud office was created last year, his career in the private sector, and why the Army views data as the new ammunition for the future fight.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Paul Puckett, Director of the Enterprise Cloud Management Office, U.S. Army

August 2020
Suzette Kent, Former CIO for the United States Government joins the show to discuss her legacy and some of the things she wants to see accomplished with her successor. We also talk some technologies she sees becoming mainstream soon, her love of all things LSU sports, and her advice for the next Federal CIO.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Suzette Kent, Former CIO, US Federal Government

July 2020
Tom Mahoney, head of marketing at DLT Solutions, joins the show to discuss their latest acquisition and what it means to the business. We also talk about ways for marketers to further their careers by adding value in non-traditional places and lessons learned in our new digitally-focused normal.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Tom Mahoney, Head of Marketing, DLT Solutions

July 2020
Lou Anne Brossman, Founder and CEO of Government Marketing University joins the show to answer questions that listeners have submitted including ways to shift into virtual conferences and how to overcome revenue deficits. She also discusses the GAIN 2020 Conference and other programs from GMarkU.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Lou Anne Brossman, Founder and CEO, Government Marketing University

June 2020
Allan Rubin, the Chief Marketing Officer at ORock Technologies joins the show to discuss how to develop a channel marketing focus into your next fiscal year strategy. We also talk about how his career evolved from sales into marketing and how that has positively impacted how he approaches his relationships with business development executives.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Allan Rubin, Chief Marketing Officer, ORock Technologies

June 2020
Dave Berke from Echelon Front joins the show to share his experience with the OODA loop, the science and art of this process, and how this applies in marketing, sales, and leadership. We also discuss his time at TOP GUN, what he did to become a USMC aviator, and how pilots are dealing with the potential data paralysis that can come from innovation.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Dave Berke, USMC Lt. Col. (Ret.), Former Top Gun Pilot and Instructor & Business Consultant with Echelon Front

June 2020
Erica Pyatt from LinkedIn joins the show to discuss how marketers targeting the public sector can get the most out of the platform. We also discuss some of the new tools available to influencers including LinkedIn Live Video and ways to get a streaming program started.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Erica Pyatt, Manager of Government and Advocacy, LinkedIn

June 2020
Zach Messler, marketing consultant to B2G & B2B technology companies, joins the show to discuss best practices around positioning your message and understanding your audience. We also discuss why, when it comes to marketing, conventional wisdom is out the window.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Zach Messler, B2B Technology Marketing Consultant

May 2020
Meagan Metzger, the Founder and CEO of Dcode, a company connecting emerging tech and government to bring commercial solutions to critical challenges, joins the show to discuss how marketers and sales can best show value to the government throughout the sales process. We also discuss best ways of leveraging the channel, including working with GSI’s, and why OTA”s have become so valuable.

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Meagan Metzger, CEO, Dcode

May 2020
In total, about 300,000 large and small contractors will be subject to the Cybersecurity Maturity Model Certification (CMMC). Katie Arrington, CISO for Department of Defense’s Office for Acquisition and Sustainment, and head of the CMMC program, joins the show to discuss why this program is needed and how companies can prepare for the upcoming changes.

  • Impacts of the new authorization on contract competition at the Pentagon
  • How implementation plans and audit procedures will be facilitated
  • The five distinct certifications, or levels, of the CMMC, which range from baseline controls to sophisticated capabilities
  • How CMMC will change acquisition culture

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Katie Arrington, CISO for Department of Defense, Office for Acquisition and Sustainment, Head of CMMC Program

May 2020
Marketers need to provide experiences that span the entire customer journey that are nimble, effective, and most importantly, omnichannel. Jeremy Paul from Quadient joins to talk about what’s happening in both digital and non-digital channels, as well as, the feasibility of virtual voting by November’s US presidential election.

  • How contactless shipping and delivery is keeping mailers alive as an option for marketers
  • Innovative ways that governments are supporting their citizens
  • What is happening to your mail that is delivered to your office mailroom?

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Jeremy Paul, Director of Enterprise Solutions, Quadient

May 2020
Government CIOs leading digital initiatives are evaluating how COVID-19 will impact their mission, and are looking to fast-track the procurement of technologies that can be agile, flexible, and remote to respond to the crisis. Mark Amtower, nationally known speaker, author, and radio host joins the show to discuss how organizations in the near term can capitalize on this accelerated digital transformation evolution.

  • What is the Current State of Government Marketing
  • How marketing has changed with COVID-19
  • How marketers can respond to these accelerated procurements

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Mark Amtower, GMarkU Professor, Nationally known Speaker, Author, and Radio Host

May 2020
One thing is clear: marketers in the post-COVID-19 era will have to rethink what technologies they really need, which ones can help them save money, and which ones can help them transform their businesses that have been altered by this crisis. According to Gartner, marketing technology accounts for 26% of total marketing spend, so optimizing its value has never been more important. David Rewalt from Adobe joins to discuss how this technology can optimize and transform your customer touchpoints now and in the future.

  • The latest MarTech innovation in the market
  • How virtual events will change the landscape of government marketing
  • How technology is reshaping the type of content being created

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
David Rewalt, Adobe

April 2020
The COVID-19 pandemic has showcased the value of IT and digital transformation and organizations should use this time to accelerate the transition. Global government digital transformation expert and IDC analyst, Adelaide O’Brien joins to discuss how governments are responding to the challenges being faced right now, and the key areas and technologies they will be looking to procure.

  • What challenges are governments facing right now?
  • How will COVID-19 impact technology spend and adoption?
  • What technologies will be “winners” in the new normal?

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Adelaide O’Brien, IDC Analyst

April 2020
Overlapping with digital transformation projects, governments agencies are increasingly focusing on customer experience as they seek to improve citizen satisfaction, efficiency, and mission-effectiveness. But with the onset of the COVID-19 pandemic, things are going to change and marketers need to be ready. Rick Parrish, Vice President and Principal Analyst from Forrester joins the show to discuss current trends marketers should know about to adapt to the market now, and in response to COVID-19.

  • What are governments doing today in CX?
  • How is COVID-19 changing things?
  • How can marketers learn from lessons learned around CX?
  • What’s the future have in store for CX?

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Rick Parrish, Vice President and Principal Analyst, Forrester

April 2020
From federal agencies tapping the cloud to protect vital data in the face of emergencies for COVID-19 response, to the Department of Defense relying on data as a critical differentiator for mission success in the 21st century battlefield, the cloud plays a pivotal role in today’s government evolution. And FedRAMP has been one of the biggest cloud adoption drivers to date. Join us as we discuss all things FedRAMP, including how sales and marketing can support the compliance process, as well as, best practices around selling throughout the roadmap.

  • What’s happening in government cloud today?
  • What is the FedRAMP program?
  • What can marketers do to help the FedRAMP process?
  • How have FedRAMP authorizations have changed nearly a decade later?
  • What’s next for cloud and FedRAMP?

Host
Brian Chidester, Government Marketing Thought Leader

Guest Speaker
Jason Oksenendler, CAP, AWS-CCP, CCSK, Coalfire