GAIN 2022: Where Public Sector Sales and Marketing Converge

by Stephanie Geiger, Co-founder and EVP of GMarkU

After six years of growing into the premier conference for government marketers, we’re excited to present the future of GAIN—a two-part event for everyone in the GovCon ecosystem from business development to sales to communications. We heard your calls for an event that fosters relationships across job titles and have tailored GAIN to support those needs.

Lisa Shea Mundt, The Pulse of GovCon LLC co-founder, put it best when she said that the GovCon game is all about reaching the right people.

“In Public Sector sales, half the battle is accessing your customer —figuring out who they are, how you reach them, and what you say once you have their attention,” she said. “Business developers need to be at the GAIN conference to get valuable insight into each of these components.”

GAIN is coming to you this year in a 2-part conference format to ensure we are providing you with insights you need to be successful all year long. Government Marketing University has partnered with Washington Technology to create a robust agenda full of hot topics, compelling speakers and yes, networking face to face.

The new GAIN will include training topics, industry and government thought leaders and a hybrid attendance capability that aligns with the needs of government marketing, communications, sales and business development professionals.

The June 8th session will act as your mid-year check point to ensure you have the latest insights, trends and connections to fill your pipeline, align your sales and marketing strategies and get in front of the right prospects at the right times.

The first of two conferences will feature a visionary keynote by Tim Hartman, CEO, GovExec about the state of the industry, including a look back at the first half of the year and look forward to what is to come as we head into heavy SLG and Federal buying times.

Breakout sessions will focus on everything from facilitating discussions about the power of partnering to using actionable analytics to better understand your target audience.

The centerpiece of the June conference will allow attendees to put what they’ve learned into practice. The speed networking session will give GAINers the chance to expand their networks, ask questions and practice intentional relationship building—in person, again!

GAIN is for business development, sales representatives, communicators, and marketers – everyone from leadership to entry-level positions will find valuable takeaways in this annual conference. Visit to register and secure your seat today.

For more information or questions please send us an email at and we’ll get right back to you!