Government Marketing University engages former government executives to share valuable insights from their perspective as public sector customers and decision-makers. GMarkU believes the marketplace is most effective and responsive when vendors understand what government customers need and can articulate their value propositions in ways that resonate with government buyers. Our Ambassadors are former public sector executives who bring the “voice of government” and the viewpoints of government managers to GMarkU. They are enthusiastic about educating others by sharing their experience, providing frank insights into the inner workings of government and passing along practical advice so vendors can better serve and educate government customers.