Join us for our IDEATION calls where we discuss innovative ideas and strategies for government marketers.
Held Tuesdays and Fridays at 9:00 a.m. ET.


Marketing during a Pandemic

IDEATION: Government Marketing during a Pandemic

Join our Government Marketing Community of Interest Group as we come together every Tuesday and Friday at 9:00 a.m. ET to talk about all things government marketing. We will keep this page updated with topics, guest speakers and resources.

Ways To Join

All attendees are required to REGISTER to attend upcoming IDEATION calls. Please click on the link below and register.  You will receive an email containing a link to join our IDEATION calls. Once you’ve registered and receive your link via email you will not have to do so again as you will use the same link for all future calls. We recommend you register ahead of time (versus at start of 9:00 a.m. call).


During our calls we hear from both government marketers and our vendor community. We are coming together in collaboration to share best practices and discuss topics of concern to our community to identify new ways of marketing to the U.S. Public Sector.

On Demand Sessions

February 2, 2021
Budgeting and Vendor Partnerships: Tips for Managing Knowledge, Risk, and Uncertainty in Your Marketing Plans (David Kish, Public Sector Marketing Professional)

Your understanding of facts is critical for making qualified assumptions. When building a budget proposal, marketers need to rely on existing knowledge to help support their recommendations. This presentation will provide a methodology to assess critical business needs and combine a healthy mix of internal and external capabilities. These skills will strengthen your ability to build a more effective, comprehensive marketing plan.

February 9, 2021
Referral Marketing – Open Discussion

We will continue having our IDEATION calls on Tuesdays and Fridays until we are on the other side of COVID-19. We will post upcoming topics in the coming days so please ensure you stay in touch with GMarkU in one of the following ways (or all of the ways!):

Prior IDEATION Call Resources

**We will add presentations and audio from IDEATION calls daily so check back often!

December 15, 2020
Intellectual Property Legal Concerns You May Not Know You Have (Dirk McClanahan, McClanahan Powers, PLLC)
Protect and enforce your IP rights.  Understand what types of IP there are that may apply to your business, and, explore options you have as a business to protect and prevent problems that may arise with your IP.

December 8, 2020
5 Options for Solving GovCon Growth Impediments (Simon Turner, Ocean 5)

You’ve been struggling to keep up with the new demands on marketing and BD and have made plans to hire a company to help. Your needs are specific, but you don’t know what type of company to hire. Learn why you would hire a Growth Company vs. a Branding Company vs. a Marketing Specialist Company. Or should you just keep in in-house?

December 1, 2020
Customer Experience in relation to User Experience, Customer Engagement and Customer Service (Martha Dorris, DCI Consulting)

The federal government and Congress have an increased focus on improving the lives of the public through customer or citizen experience.  There remains much confusion about what customer experience is in relation to user experience, customer engagement, and customer service.  Agencies with high impact services are required to conduct an annual capability assessment, self assessment and action plan that is published on  In addition, they are required to solicit feedback from customers to be published as well.  We believe it’s being discussed how to include delivering digital services on the FITARA scorecard.  Customer experience is a business discipline that touches every aspect of the management and operation of an agency.  This presentation will bring some clarity to the confusion.

Tuesday, October 27, 2020
5 Biggest GovCon Website Mistakes—And How to Fix Them (Kris Brinker, Oceans 5 Strategies)

According to Contracting Officers, the #1 agency resource for market research, decision making and vendor comparison is your website! Learn the 5 biggest GovCon website mistakes and how to fix them from website and SEO expert Kris Brinker, Ocean 5 Strategies. Associated resources include:

Tuesday, October 20, 2020
The Value of Story Telling (Chris Parente, StoryTech Consulting)

Chris will discuss some dos and don’ts for telling authentic and engaging stories to promote business objectives. Find out why so many of the Top 25 MarComm leaders to watch referenced the importance of storytelling in their careers and their successes. Learn tips on how to use storytelling to power your marketing.

Tuesday, October 13, 2020
ATARC Federal Virtual Event Lessons Learned and Working Group Opportunities (Tom Suder, ATARC)

Plan to join the 10/13 Ideation call as Tom Suder, CEO, Advanced Technology Academic Research Center, shares his observations and lessons learned in hosting several virtual events serving the federal community during COVID -19. Tom will also highlight ATARC’s Working Groups and the opportunities for the technology provider community to serve and participate with key Agency Chair leaders.

Tuesday, October 6, 2020
Big Needs, Individual Concerns: Using Personas to Build Your FY21 Federal BD and Marketing Strategy (Aaron Heffron, Market Connections)

When developing your federal marketing and sales strategies, do you take into consideration all the key players that influence a purchasing decision? With millions of contract dollars on the line, it’s important to understand that when it comes to service/product purchasing decisions: one person ultimately says “yes,” but many can say “no.” Winning government contractors understand the business challenges of their federal clients on a macro level, but market to the personal challenges of their clients on the micro level. Addressing end-user concerns, procurement officer needs and executive angst can be done with the correct turn of phrase, informational sheet and needs assessment, but only if done thoughtfully. Using data gathered from our recent FIT (Federal IT) Personas Study, Market Connections’ President, Aaron Heffron will provide top tips on how you can use personas in refining your FY21 strategy.

Tuesday, September 22, 2020
Best Business Book Discussion (Chris Parente, StoryTech Consulting)

Each member of the GMarkU IDEATION group will discuss a business book that changed how they viewed their job, or carried it out. The discussion will be a rapid-fire collaboration with each person getting 2-3 minutes (depending on attendance) to describe their book and its impact. Time allowing, there will be follow-up discussion on some group favorites. Join us and bring us the names of your favorite business books and why.

Tuesday, September 8, 2020
Building GovCon Media Relations (Mark Amtower, Amtower & Associates)

Earned Govcon media coverage is just as important today as it was when the trade media published 120 page magazines. However the GovCon mediascape has morphed and there are more players. You need to know the media most germane to your niche and know the personnel behind those media, building relationships that can lead to that coveted “earned media.” This session is designed to encourage discussion for the IDEATION attendees.

Tuesday, September 1, 2020
Self Branding – Increasing Personal Visibility (Larry Letow)

Attend this IDEATION to learn insights into growing your personal brand which leads to growing your professional brand. Included will be using Social Media, Online tools, Networking, Organizations and real life examples.

Thursday, August 27, 2020
Upping your PowerPoint Game (Mike Parkinson, Billion Dollar Graphics)

Mike Parking is a proposal and graphics expert, known worldwide for his powerful presentations. He is one of the few people that Microsoft has designated an MVP for PowerPoint. PowerPoint in an integral part of the B2B/B2G ecosystem, but as many know, there are more bad PowerPoint presentations than good ones, and few that are great. This session will highlight a few techniques that can move your presentations up the PPT ladder.

Thursday, August 20, 2020
How Our Government Marketing Has Changed Since the Start of COVID-19 (Lou Anne Brossman, CEO & Founder, Government Marketing University)

Join us for this open discussion and bring 2-3 things that you have found you’ve changed that you don’t see going back to the “old ways” anytime soon. Or just attend to hear from your peers. We will publish our findings.

Tuesday, August 18, 2020
Platforms for Social Media Listening and Engagement (Kayla Waring)

Social media management takes time. Writing posts, researching your audience, designing creatives, responding to comments — it all adds up. In this session, we’ll look at digital tools that automate elements of social media management — such as Hootsuite, Sprout Social, and Gain — and how to choose the tool that is right for your organization.

Thursday, August 13, 2020
Benefits and Strategies for Implementing Robotic Process Automation (RPA) (Jason Myers, CTO, Myriddian LLC)

We will discuss RPA as an emerging technology that is quickly gaining traction. From there we’ll explore how RPA will drive beneficial changes in the workplace and review strategies to help your organization explore its potential.

Thursday, August 11, 2020
Marketing Content KPIs – How to Demonstrate Effectiveness (Chris Parente, StoryTech Consulting)

What kind of KPIs are you using to show that your marketing content is working? The KPIs used for growing your online audience aren’t the same as conversion KPIs or sales ready leads KPIs. We’ll discuss how and why they are different. We’ll also discuss gated vs. un-gated content, and how you can prove to your CMO that un-gated content is working.

Thursday, August 6, 2020
Upping your PowerPoint Game (Mike Parkinson, Billion Dollar Graphics)

Mike Parking is a proposal and graphics expert, known worldwide for his powerful presentations. He is one of the few people that Microsoft has designated an MVP for PowerPoint. PowerPoint in an integral part of the B2B/B2G ecosystem, but as many know, there are more bad PowerPoint presentations than good ones, and few that are great. This session will highlight a few techniques that can move your presentations up the PPT ladder.

Thursday, August 4, 2020
A few of my favorite social selling tactics (Mark Amtower, Amtower & Associates)

Regardless of which social platform you find yourself on, you are likely engaging in social selling. Every touch you make online represents you and reflects on your company. Mark will select a few of his favorite LinkedIn social selling techniques along with hearing attendee favorites.

Thursday, July 30, 2020
B2G Research – Some Do’s and Don’ts (Ray Bjorklund, former Chief Knowledge Officer at FedSources and President, Birch Grove Consulting)

We will discuss challenges in asking the right questions about addressing the federal market. More than ever, decisions about how to effectively apply business development resources depend on evidence-driven decision making. Ray will tell some cautionary market research tales brought on by the pandemic situation that illustrate how quantified realities can frustrate the client that has built its practice on folklore.

Tuesday, July 28, 2020
Managing Healthy and Safe Events (Mark Guthrie)

When in person events resume in a new now world, how do Marketers minimize the risk for your clients to experience healthy and safe events for maximum outcomes. We will discuss risk management, strategic planning and effective event implementation.

Thursday, July 23, 2020
Inbound Marketing—a Winning Strategy for Federal Marketers (Kris Brinker, Ocean 5 Strategies)

Internet technology has caused a fundamental shift in today’s buyer behavior. Today’s consumers—with the federal government being one of the largest—have already made the majority of purchasing decisions before you have any idea they are interested in your product or service. Inbound marketing allows you to get ahead of the curve and respond to this fundamental shift in buyer behavior—which keeps you ahead of the competition!

Tuesday, July 21, 2020
Marketing Goals for Federal Virtual Events (Led by Christina Morrison, ProofPoint along with Lisa DeLuca, Cisco and Rita Walston, Snowflake)

In person Federal events is a staple in everyone’s marketing plans. Love them or Hate them, we all needed them. They come in many sizes, breakfast roundtables, executive roundtables, technical workshops/seminars, vendor summits, media events, associations and more. We’re now in a world where this critical tactic has become virtual. Today’s call we will discuss how are you adapting and resetting your goals, sponsorship offerings (in person vs. virtual), and share ideas to make new connections and grow connections in a virtual world.

Thursday, July 16, 2020
Virtual Events: How to Measure ROI and Drive Tangible Results (Goldy Kamali Founder & CEO of Scoop News Group)

In-person public sector events are a staple in everyone’s marketing plans and my team and I host the most coveted and prestigious ones in our market. They come in many sizes, breakfasts, executive roundtables, various summits and more. We are all now in a world where everything has shifted, and in-person events have gone virtual. In just the past two months, my team and I have hosted 15 virtual summits with over 20,000 registrants and have 25 more scheduled this year including two giant national tech festivals. In this call we will discuss how to untap the full potential of virtual events, the many ways to engage your target audience and create actionable opportunities and measurable ROI to meet and exceed your goals every time.

Tuesday, July 14, 2020
Highlights from the 2020 Hinge Research High Growth Study for Professional Services Firms (Lee Frederiksen, Managing Partner, Hinge Marketing)

This session will provide actionable information on what high growth firms do differently to build and maintain growth, year after year.

Thursday, July 9, 2020
The Simple Act of being on LinkedIn is Marketing (Mark Amtower, Amtower & Associates)

In September, 2014, I wrote the first iteration of this. At that time there were 350 million members on LinkedIn. It was still the #1 place where business professionals were vetted. Since then I have written two follow-ups with the same name. Why? GovCon is a relationship driven market and first impressions- a good-to-great first impression is critical. People know or should know this, but many don’t seem to care. What is the situation in your company?

Tuesday, July 7, 2020
Google is at it again – new changes you want to know about (Kris Brinker and Simon Turner, Ocean 5)

On May 28th, 2020, Google announced new changes that will increase the importance of website design and its influence on search engine optimization. (These are in addition to its already 200+ ranking factors!) This is one of Google’s more significant changes that could impact business websites.

Tuesday, June 30, 2020
SEO Off Page Tactics to Get your Website Found on Google (How to Make Sure Your Website Is Found By The Search Engines Part 2 (Ralph Altman, Get Smart Marketing)

After you have optimized your website, you’ll need to know these 7 strategies for building your organic audience on Google. Learn tips on social media influencer outreach and link building to increase your site’s domain authority and get more “free” traffic from the search engines.

Tuesday, June 23, 2020
How to write an article with the “EASY BUTTON” (Mark Amtower, Amtower and Associates)

As Marketers we are all required to write and sometimes it takes us longer to get started than to just start writing. Learn the easy steps to get you moving faster on writing to ensure your marketing content and your brand (both professionally and personally) is getting recognized.

Thursday, June 18, 2020
AI Priorities for the Future of Government (James Hanson, Nextgov Publisher)

A recent Air Force memorandum stated: “In the age of artificial intelligence, second place will be of ever diminishing value.” For the U.S. Government to lead the world in AI, it must build an AI-forward architecture, democratize AI to support the workforce, and deploy trustworthy AI for the common good. Where do things stand today? And what priorities will shape the future of government? Find out in a session with Nextgov Publisher, James Hanson.

Tuesday, June 16, 2020
Elements of the New Normal (Mark Amtower, Amtower and Associates)

The Covid 19 crisis has forced Feds and contractors alike to a new level of “digital transformation” – a forced migration to tools were were aware of but not necessarily using,: online meetings; telework; having a “secure” home network; leveraging social networks like LinkedIn, Twitter and Facebook more fully and more frequently. What has been the impact on you and what do you see as elements of the “new normal” moving forward.

Thursday, June 11, 2020
The Power of Context (Mark Amtower, Amtower and Associates)

All marketing plans need to have focus on context. Learn tips and techniques for your government outreach to ensure they are fully understood and obtain the outcomes you and your sales team expect.

Tuesday, June 9, 2020
Proposal and Teaming Strategy (Larry Letow, Interprise Partners)

Everyone wants to have a Prime contract – your strategy cannot be “the more I write, the better chance I have to win….”. Gain insight into how you can make a difference as well as hearing insights from others on our IDEATION call.

Tuesday, June 2, 2020
Building and Managing GovCon Relationships (Mark Amtower, Amtower and Associates)

It’s of vital importance that you build and maintain solid relationships within our government IT community. Mark will share his practical and proven tips for how to building lasting and rewarding professional relationships in our market.

Thursday, May 28, 2020
SEO Marketing and so Much More! (Ralph Altman, Get Smart Web Marketing)

Make sure all of your hard efforts for new and relevant content is being seen by your government prospects. Learn tips and tricks to raise the level of visibility of your company as well as the pitfalls to avoid.

Wednesday, May 27, 2020
The Resilient Marketer (Adam Vasquez, Made with Merit) Adam is our GAIN 2020 Keynote Speaker!

Marketing has one of the toughest job in any company. No other role is riddled with so many misperceptions and novice opinions. With the highest turnover of any function, the average marketer is the first budget to be cut by finance and the first function to be blamed by the sales team. That’s why we can’t settle for being the average marketer; instead, we need to focus on being the resilient marketer. Based on his personal journey as a Fortune 100 CMO and hundreds of experiences, partnering with some of the world’s best marketers, Adam Vasquez will share the top behaviors and habits of the resilient marketer in good times and bad.

Tuesday, May 26, 2020
Making your SME’s and Experts Visible (Mark Amtower, Amtower and Associates)

Hear from the Godfather of Government Marketing and Content / SME expert on ways you can ensure your SME’s and company Experts are front and center of your government prospects.

Thursday, May 21, 2020
Insight on DoD’s new Cybersecurity Maturity Model Certification (CMMC) (Bob Gourley, Former CTO DIA)

Gain strategic insight from government thought leader on the Department of Defense new Cyber Security Model Certification. CMMC is one of the hottest topics in government contracting circles right now. Hear the rationale behind CMMC, it’s content and the potentially far-reaching implications for companies that do business with the DoD.

Wednesday, May 20, 2020
The World of Tchotchkes

What’s new? What’s cool? What’s NOT? Open discussion around creative thinking for new ideas for giveaways. Don’t miss this fun and interactive session.

Tuesday, May 19, 2020
Content is KING! (Mark Amtower, Amtower and Associates)

Most agree that content is king, but how can you ensure your content gets viewed? Tune in for 15 tips to help improve content visibility.

Monday, May 18, 2020
Authenticity + Transparency in Your Brand & Market Positioning (Ashtan Moore, Model B)

Ogilvy defines product positioning as “what the product does and who it’s for.” Positioning yourself correctly makes it clear to your specific audiences what your value proposition is to them. In this presentation, we’ll walk through the fundamentals of how to do that.

Thursday, May 14, 2020
The role of Government Influencers (Mark Amtower)

What is a government influencer and how can you use them in your government marketing efforts.

Wednesday, May 13, 2020
How DIB associations are supporting its members during COVID-19 (Howard Wahlberg, AFCEA)

AFCEA International is taking extraordinary steps to stay in close touch with its members in global security, cyber, intel, and defense, as well as civilian agencies, to provide information, education, and resources during the pandemic. By creating new virtual events, AFCEA continues its acclaimed networking, exhibit, and sponsorship capabilities through the pandemic and beyond. Central to our efforts is a single landing page dedicated to all of our COVID-19 responses, adaptations, tools, and resources:

Tuesday, May 12, 2020
All Virtual in the time of Coronavirus – Giving your meetings, conferences and events a professional look and feel while getting the right message across. (Constance Chatfield-Taylor and Lynn Knieriem, Flying Colors Broadcasts)

Pivoting to all virtual was a natural move during this time of coronavirus, and integrating multiple platforms allows the viewer to experience the same customized graphics, slide and video integration and panel discussions that they would with an in-person experience. We’ll talk about how can you make your events stand apart from the rest of the ‘noise’ of the digital bombardment of today, and how to give your programs that polished ‘broadcast’ look and feel. We’ll share how we use interactivity – Q&A, polling, surveys and other forms of engagement to truly ‘drive the conversation’. And how long is too long to expect an audience to sit in a chair and watch a program? We’ll break it down and talk about rolling out content in a different way.

Monday, May 11, 2020
Aligning Marketing & Sales During COVID-19 (Allan Rubin, ORock Technologies)

Sales and marketing teams struggle with alignment even during the best of times. Today it’s even harder to get on the same page. In this conversation we’ll discuss how marketers can effectively improve communication with our sales counterparts, properly set expectations, and drive sales enablement while helping them identify and pursue new opportunities.

Thursday, May 7, 2020
The Reporters Notebook on Federal Government during COVID-19 (Jeffrey Wolinsky and Jason Miller, Federal News Network)

Jeffrey Wolinsky (Director of Federal For WTOP/FNN) will interview Jason Miller (Executive Editor of Federal News Network) on what changes his news team is seeing in terms of getting high level government interviews, in person vs virtual, what topics interviewees want to talk about and what the audience wants to read, listen or watch the most. Jason is the authority when it comes to reporting on Federal IT and understanding the pulse of the community, submit questions for this conversation as he is also approachable, thoughtful and conversational in the way he provides his insights.

Wednesday, May 6, 2020
A Sea of Sameness — The problem with (and fixes for) – communications during the quarantine (Mike Long, writer)

The cracks in corona communication are by now obvious. What you send out is valuable to you, but is it valuable to your audience – really? Mike Long shares five tips to raise your profile with everyone. Co-author of The Molecule of More, Mike unites varied disciplines to create unique solutions to communications problems: he’s a trained physicist, a playwright, a speechwriter, and a professor who teaches writing at Georgetown University and in seminars around the world.

Tuesday, May 5, 2020
Business Development + Government Marketers = A Great Partnership! (Helene Johnson, Bid2Win Consulting)

There is a positive side for those in the capture and BD field during this time of the pandemic. We have more time to work on positioning and strategy. So many companies that sell to the government have similar offerings. It’s very hard to differentiate one from the other. Unless we can answer the question ‘Why Us and Not Them’, we can’t possibly grow and win. That’s where marketing comes in. We need the creativity (both in words and delivery) that are inherent in government marketers. This is a true partnership. We will talk about this partnership and how we in BD can’t do it without you.

Monday, May 4, 2020
Government Matters TV/Sinclair Broadcasting Group (Scott Fleischer)

OTT (Over The Top) An advanced television video ad delivery platform that enables federal marketers/advertisers in local DMA’s to target viewers through reputable and validated data targeting sets. Over the Top addresses “cord cutters” –those who no longer subscribe to cable but view TV through Hulu, Roku, AppleTV, etc.

Thursday, April 30, 2020
How has COVID-19 Affected Your Federal Customer? Results from ongoing Market Connections’ PulsePolls™ (Aaron Heffron, Market Connections)

Since March, Market Connections has been fielding ongoing surveys of federal decision-makers, asking how COVID-19 has affected them, their agency and their work environment; how it may impact work-related activities and priorities; and how contractors have, and can, continue to support them. Attend this IDEATION session to hear the results from the past month and how it may affect your short- and mid-range planning.

Wednesday, April 29, 2020
Branding, Marketing, and Selling to the Government: How Video Should Be Deployed as a Strategy for Success (Kurt Schneider, Brand Ready Media)

Discussing real world applications to assist government contractors in proper positioning, messaging and proposing. Topics include Capabilities Statements. Recruiting/On-boarding, Fulfillment, and Past – Performance.

Tuesday, April 28, 2020
LinkedIn Isn’t (Only) A Job Board (Erica Pyatt, LinkedIn)

In this fast-format presentation, you’ll learn about how to use LinkedIn to support your marketing and communications goals. We’ll explore platform insights, how targeting works and examples of how government marketers use LinkedIn’s organic and paid tools.

Monday, April 27, 2020
In Search of Certainty in Uncertain Times (John Meyer, Scoop News Group)

Last April 2019, John started at Scoop News Group. Eight days later (May 1,) he was diagnosed with Leukemia. His last year has been filled with uncertainty, anxiety, isolation….sound familiar? John rejoined society in January and then the pandemic hit. John will bring a unique perspective on how to navigate the current waters. He’ll share how he’s applying the things he learned in a professional sense and trends that he’s seeing in his organization and amongst his clients.

Thursday, April 23, 2020
Virtualizing the Government-Focused Event, (Troy Schneider, FCW / Public Sector 360)

In-person gatherings are on hold for at least the next few months, but real engagement is still possible. Hear how one media company has virtualized both small-group discussions and 500-person events in recent weeks – and what they’re learning from government speakers and attendees alike.

Wednesday, April 22, 2020
Auditing and Editing Your Online Presence for the Current Culture (Janet Waring, Model B)

“Read the room” applies more than ever right now but doing that digitally means you have to do it blind. So you have to think like your audience while you’re creating new content, and meanwhile make sure you’re managing and curating your online presence. In this presentation you’ll get a crash course on Google Trends then learn how to create brand-forward content with simple online tools and audit your online presence.

Tuesday, April 21, 2020
Evolving Federal IT News in the Time of Corona (John Curran, MeriTalk)

The pandemic has forced everyone to turn on a dime to meet new priorities, and news gathering and presentation is no exception. Issues like teleworking that were often on the sidelines three months ago are now front and center, and stress points for cloud vs. on-prem architectures are much more than theoretical arguments. Join us for a discussion of changing news priorities, themes from private sector and government sources, and the importance of connecting more deeply on personal and relationship levels in a time of crisis.

Monday, April 20, 2020
Marketing during the new wave(s) of Data Privacy (Doug Mashkuri, GovLoop)

Over the last 2 years, data privacy has been a hot button topic for many of us. With the introduction of GDPR (2018) and CCPA (2020) the rules of marketing and engagement are changing and so is the liability. In this presentation, we will review the latest data privacy updates for GDPR and CCPA, talk about what steps you can take towards compliance and the questions you should be asking about leads you receive as part of your marketing programs.

Thursday, April 16, 2020
Marketing to DoD Decision Makers – Part 2 (Liz, Carmo, Refuel Agency)

Refuel has dug deeper into their DoD buying research to provide us with even more important info every government marketing needs to have for DoD Marketing. Learn the media channels to best influence and ignite action with new insights into media usage habits and ad recall for DOD Decision Makers.

Wednesday, April 15, 2020
From the Flight Line to the Four Star – Marketing Tactics to Reach Leadership (Joy Shanaberger, Boone Group)

Your events and in person connection is gone; you’ve begun to leverage digital; what else can you do to effectively market, engage and position to the defense sector? Once you have someone’s attention, what do you do? Learn how to weaponize your marketing team to drive real connection and results during this IDEATION call.

Tuesday, April 14, 2020
B2G Storytelling and the PESO Model (Chris Parente, StoryTech Consulting)

What is the PESO (Paid, Earned, Shared and Owned) model for communications, and how can you implement for B2G campaigns? Learn about the opportunities and the challenges during this IDEATION call.

Monday, April 13, 2020
ZOOM For Today’s New Normal — Best Practices for Better Meetings (Kris Brinker, Ocean 5 Strategies)

As we all adapt to doing just about everything online while we help flatten the coronavirus curve, the Zoom video meeting and webinar app is becoming a home office must-have. Learn valuable tips and tricks for smoother meetings during this IDEATION session.

Thursday, April 9, 2020
Why do People Click? (Jeffrey Wolinsky, Federal News Network)

What makes people click on websites, ads, emails and gated content? It’s one of the most frequently asked questions in the digital marketing space. Attend this IDEATION call to learn what makes people “click”.

Wednesday, April 8, 2020
The Current Events Climate (Stephanie Gravel,

Learn how the events world has changed, and how the government is responding. Hear firsthand from the government event thought leaders on the current state of events.

Monday, April 6, 2020
Understanding Marketing Trends and Engagement Patterns During COVID-19 (Frank Salato, Government Executive Media Group)

As the government response to COVID-19 continues to take shape, how is content consumption behavior changing among government workers? Learn the latest trends to help you choose the right content formats and distribution channels for your message.

Thursday, April 2, 2020
Marketing to the DoD during COVID-19 (Refuel Agency)

Learn tricks of the trade from DOD Marketing experts on how to ensure your marketing campaigns are reaching your military audience.

Tuesday, March 31, 2020
Marketing Strategy: Insights & Research You Need to Support a COVID-19 Pivot
(Aaron Heffron, Market Connections)

An ongoing feedback loop between your prospects, your customers and your marketing/sales team is now even more important. Tools exist to gather insights to understand where your customer currently is, be ahead of the curve and prepare for temporary changes that may stick.

Thursday, March 26, 2020
What’s New in Digital Marketing (Ashtan Moore, Model B)

Receive expert tips for bringing “Clarity to the Clutter” in digital marketing as we all rush to pivot to digital marketing campaigns during COVID-19 Pandemic.

Wednesday, March 25, 2020
Pivoting from In Person to Virtual Events (Karen Scott, DataRobot)

Hear firsthand how Karen Scott of DataRobot, successfully flipped their planned AI Experience in-person event last Thursday (Match 19th) into a Virtual Live Cast and a Webinar with 240 happy government attendees.

Monday, March 23, 2020
Staying in front of key audiences in the Coronavirus Environment
(Mark Amtower, Amtower & Associates)

Additional COVID-19 Government Marketing Resources

Lessons Learned – a weekly COVID-19 conversation from Government Marketing University. Relevant marketing insight during COVID-19 from 4 government marketing thought leaders. With over 80 years total in government marketing experience you do not want to miss hearing what they have to say!

Coming to you every Thursday during COVID-19 from Government Marketing University.

Lessons Learned Resources