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November 3, 2021
Sponsors help celebrate GAIN’s 6th year of bringing knowledge and learning to government marketers.
October 20, 2021
Washington, DC, Oct. 14, 2021 (GLOBE NEWSWIRE) -- Government Marketing University (GMarkU) announced today their program for the annual GAIN 2021 conference. This year’s theme ‘It’s all about the Government Marketer’ will ensure that GAIN attendees (GAINers) will be “In the Know” when it comes to the latest government marketing tips and techniques. GAINers will learn how to hone their strategic marketing skills, understand government personas, and craft a successful campaign strategy.
July 15, 2021
GovExec, the leading information services company for government leaders and contractors, today announced the acquisition of Government Marketing University, (GMarkU) a training, skills development, and career growth community platform that serves the entire public sector ecosystem. The announcement was made today by Tim Hartman, CEO, GovExec.
Acquisition creates high growth opportunity for key skills and training development for entire public sector ecosystem.
July 7, 2021
Board includes leading government marketing professionals with significant experience representing a variety of organizations doing business with the U.S. Public Sector. GMarkU has carefully selected 16 leading government marketing professionals who will bring their insights to inform and augment the learning opportunities at the 2021 GAIN Conference. More>
February 25, 2021
Professionals inherently recognize the power of branding, but many stop short of applying it on a personal level. Whether you work in marketing, advertising or otherwise, putting yourself on the market begins with brand positioning... More>
February 25, 2021
The goal of any marketing plan is to generate qualified leads that convert to sales. Therefore, by definition, every marketer’s biggest customer is their salesperson. However, despite both departments working to generate revenue, marketing and sales teams often operate as separate entities with both parties pursuing different leads in conflicting manners... More>
November 17, 2020
Government Marketing University (GMarkU), a community-based organization committed to advancing public sector marketing through knowledge sharing and skills development, today announced the winners for its 2020 Government Marketing GAINER Awards and 2020 GAINER Lifetime Achievement Award, recognizing the best in government marketing. More >
October 26, 2020
Government Marketing University (GMarkU) announced speakers and sponsors for the 2020 GAIN Conference, the premier virtual government marketing conference that connects the best and brightest minds in the government marketing community. More >
October 9, 2020
Recognizing Excellence in Government Marketing More >
August 3, 2020
Premiere Educational Conference Offers Keynotes by Distinguished Experts and Interactive Training Opportunities; Early Bird Pricing Ends August 31 More >
November 7, 2019
Government Marketing University (GMarkU), a community-based organization committed to advancing public sector marketing through knowledge sharing and skills development, is proud to announce Tech Data as the Premier Sponsor for its fourth annual GAIN Conference More >
October 24, 2019
Government Marketing University (GMarkU) today announced speaker and sponsor details for its fourth annual GAIN Conference on November 12, 2019 More >
August 13, 2019
Government Marketing University (GMarkU) is currently accepting nominations for the 2019 GAINER Awards, which celebrate the top individuals in government marketing from across the U.S. public sector. Nominations for the 2019 awards will close on September 20, 2019. More >
August 12, 2019
Government Marketing University (GMarkU) announces the merger with Marketing Mavens, a peer networking group for senior marketers working in the government IT field. As part of GMarkU's Communities of Interest, this merger significantly increases the resources, networking opportunities and knowledge made available to members of Marketing Mavens....More >
May 28, 2019
Government Marketing University (GMarkU), an innovative and collaborative learning platform for government marketing, will host a Market Chat episode featuring leaders from ImmixGroup/Arrow, Tech Data and DLT to discuss how companies can best partner with government distributors. The episode will air on Thursday, May 30, 2019 at noon E.T. on Federal News Radio, (WFED, 1500 AM)....More >
May 21, 2019
Government Marketing University (GMarkU) today announced the opening of registration for the 2019 GAIN Conference, the world's largest gathering of government marketers, that will take place on Tuesday, November 12, 2019, at Fairview Park Marriott in Falls Church, Virginia.....More >
April 25, 2019
Government Marketing University (GMarkU), an innovative and collaborative learning platform for government marketing, and Market Connections recently partnered to conduct a PulsePoll™ of federal IT decision makers to understand the type of events they attend and a roundtable of seasoned federal marketers to learn about the challenges they face when it comes to events.....More >
November 15, 2018
Over 300 Government Marketers (GAINER’s) attended GAIN 2018, the premier event focused on the government marketing community....More >
October 15, 2018
New to government marketing? We talk about the specifics of government marketing, blending traditional with digital, and how to message and distribute that message to government buyers. Our guest, Lou Anne Brossman, has over 30 years of public sector government marketing leadership experience....More >
September 25, 2018
Government Marketing University (GMarkU), an innovative, collaborative community-based organization committed to knowledge sharing and skills development in the field of public sector marketing, today announced an expanded partnership with American Marketing Association Washington, D.C. Chapter (AMADC) to increase skills-based training, cross-promote events and drive marketing community networking opportunities...More >
September 23, 2018
GovTransformers: Today we feature Lou Anne Brossman, president and founder of Government Marketing University (GMarkU). Lou Anne is a true GovTransformer on the marketing side of the fence. Lou Anne is a “go-to” resource for many of the firms helping to modernize government IT, and she has built GMarkU into a compelling resource for ongoing marketing education...More >
July 12, 2018
Government Marketing University (GMarkU), an innovative, collaborative community-based organization committed to knowledge sharing and skills development in the field of public sector marketing, today announced its partnership with Sage Communications to support the organization’s unique mission to advance and educate the U.S. Public Sector marketing community...More >
March 23, 2018
In this episode, Lou Anne talks to me about how to market to the Government and challenges marketers face on budget, content and misaligned expectations...More >
February 15, 2018
“The more things change…”. This week on Amtower Off Center, host Mark Amtower celebrates starting his 12th year on Federal News Radio with two industry marketing veterans, Lou Anne Brossman and Anne Marie Clark of Government Marketing University. The show’s theme, “The more things change…” addresses several facets of marketing to the government, including...More >
November 5, 2017
Over 250 Government Marketers (GAINER’s) attended GAIN 2017, the premier event focused on the government marketing community.
September 17, 2017
GAIN pulled it off in 2017. The event will return next year. Bigger. Better. More valuable. And, guess what? Even though I despise most conferences I’ll be back too. GAIN is a must attend...More >
September 15, 2017
In the following L&R Communications interview, Government Marketing University Founder and President Lou Anne Brossman, and Ginger Kessler, Director Government Marketing at Brocade, discuss what will be happening at GAIN 2017, and much more....More >
September 5, 2017
Government Marketing University (GMarkU), a training and career development platform serving government marketplace professionals, today announced a strategic partnership with the Washington, D.C., chapter of the American Marketing Association (AMADC)...More >
July 15, 2017
The Federal View podcast series offers commentary and insights from our Ambassador’s, who are all former government trailblazers who served in senior leadership roles. During these podcasts our Ambassadors look behind the “IT” hype and candidly discuss how they would prioritize their time and their budgets today. Listen to this podcast series to hear the federal view from behind the scenes on current headlines and hot topics that will help you in your marketing and sales efforts to the federal government...More >
September 23, 2016
Over 200 Government Marketers (GAINER’s) attended GAIN 2016, the premier event focused on the government marketing community. Attendees received training certifications in several areas including Government Personas; Agency Based Marketing; Federal System Integrator Marketing; Public Affairs Collaboration; DOD & Intel Marketing and State & Local Marketing.
August 21, 2016
Marketing to the federal government is different from marketing to any other industry. Often government marketers must take the nuggets they can from B2B marketing conferences or resources, then figure out how to make them fit with the realities of marketing to the government. That is, unless they attend the GAIN conference, a two-day event focused entirely on the government marketing community. The GAIN 2016 conference is Sept. 22 and 23 at the National Conference Center in Leesburg, Va., timed to arm government marketers with actionable intelligence as they begin their 2017 strategic marketing planning.
August 15, 2016
When it comes to marketing to government agencies, companies need to understand the intricacies of government regulations and initiatives and be able to tie their solutions to government programs. Certainly, government marketing is unlike working with traditional customers, and there are few people who understand this better than Lou Anne Brossman, founder of Government Marketing University (GMarkU). I had a chance to speak with her recently to learn more about GMarkU’s upcoming GAIN (Grow, Accelerate, Innovate, Network) 2016 conference, scheduled for September 22-23, 2016, in Leesburg, VA....More >
June 16, 2016
Our inaugural Market Chat LIVE! breakfast program that promotes an open and collaborative interaction between government and industry to ensure that attendees walk away empowered with greater knowledge on how to better market to their targeted government audience.
April 23, 2016
Government Marketing University, a new training and career development platform serving government marketplace professionals, today announced a strategic partnership with GovLoop. This partnership will allow Government Marketing University to extend the reach of its educational course offerings by utilizing GovLoop’s high-impact government learning platform.
April 1, 2016
[vcGovernment Marketing University, a new training and career development platform serving government marketplace professionals, and Federal News Radio today launched a new radio program to serve government marketplace professionals. The show is called Market Chat! Bringing Clarity to The Clutter in Government Marketing and will air quarterly on Federal News Radio 1500 AM and be available online at FederalNewsRadio.com....More >
February 23, 2016
Government Marketing University, a new training and career development platform serving government marketplace professionals, today announced the successful execution of the 1st Annual Government Marketing Mashup 2016. Mashup 2016 is a government marketing speed dating style networking event where government marketers will have an opportunity to hear about 2016 government marketing campaign offerings from the industry’s best and brightest government marketing vendors – all in one place.