“A Category All Its Own:” An Interview with Government Marketing University’s Lou Anne Brossman

When it comes to marketing to government agencies, companies need to understand the intricacies of government regulations and initiatives and be able to tie their solutions to government programs. Certainly, government marketing is unlike working with traditional customers, and there are few people who understand this better than Lou Anne Brossman, founder of Government Marketing University (GMarkU). I had a chance to speak with her recently to learn more about GMarkU’s upcoming GAIN (Grow, Accelerate, Innovate, Network) 2016 conference, scheduled for September 22-23, 2016, in Leesburg, VA….More >