April 2020 Issue

Word on the Street

The Coronavirus Aid, Relief, and Economic Security Act (H.R. 748), also known as the CARES Act, is a law meant to address the economic fallout of the 2020 coronavirus pandemic in the United States.

What does the COVID-19 Stimulus Bill mean for tech?  Here is a breakdown of some of the key funding streams that are either directly related to technology or may incorporate technology as an allowable expense.

Loving Lately

Working parents, we feel you… balancing your 9-5, distance learning and trying to keep it all together. We’ve been collecting a few resources to help keep the kiddos engaged, fuel their curiosity, feed their brain and have some fun. Some of our favorites:

  1. NASA: Ignite the inner scientist or engineer with STEM activities for families. nasa.gov/stem-at-home-for-students-k-4.html
  2. Audible: Do your kids love to read? Audible has a “Little Listeners” section. stories.audible.com
  3. Wings, Worms and Wonder: Create hands-on nature experiences that spark wonder. wingswormsandwonder.com
  4. Crate Joy: Boxes to keep the whole family entertained.

Hang in there, you are doing great!

Our Community

Join your government marketing community for daily IDEATION government marketing calls discussing innovative ideas and strategies for marketing during the COVID-19 Pandemic. We have a focused topic everyday along with time for “Open Mic” to hear from government marketers on the frontline. Everyone is welcome!

When: Daily at 9:00 a.m. ET
Where: ZOOM Online – all attendees must register to attend for security purposes.

Learn more and see upcoming topics (and download presentations and audio from former sessions) at www.gmarku.com/ideation


Help us help you by staying current with GMarkU initiatives!

We want to make sure we have your latest contact info so we can delivery content that interests you most. Please sign-up to continue receiving communications from GMarkU and tell us how we can best serve your government marketing needs.

Top 9 Tips for Acing Your First Meeting with a Federal CIO (and other C-Level leaders)

Are you about to meet for the first time with a federal agency CIO, CDO, CISO or CTO? Are you ready? Here are some tips from Pete Tseronis, the former Chief Technology Officer at the U.S. Department of Energy and the U.S. Department of Education and now the Founder and CEO of Dots and Bridges LLC, on how to prepare for and succeed when meeting with a federal executive for the first time. Please share this with your sales teams!

What’s on Tap

GMarkU Announces POWER HOUR. Master the Government Marketing Skills You Need in the Time You Have.
We’re Going Virtual! POWER HOUR: May 7th
Join GMarkU and Government Executive Media Group May 7th @ 10:30 a.m. ET for our inaugural POWER HOUR. In this POWER HOUR, learn from industry expert Lesley Rogers on “Creating a Cross-Functional Integrated Marketing Plan”. This session will explore best practices (learned from many hard fought lessons starting three government marketing practices) and the 7 key takeaways necessary to create an effective integrated marketing plan including:

  • The knowledge needed to create winning integrated marketing campaigns.
  • A Worksheet for future integrated marketing planning to ensure you’re using a tested and proven process.
  • An “Integrated Government Marketing” Training Certificate for career advancement.

The Real Talk for Federal IT Community
May 27th @ 2:00 p.m. ET

The Real Talk webinar will break down the latest facts or fiction in federal budgets, technology, policies and mandates that the federal IT community needs to know about and understand. Brought to you by Government Marketing University and Washington Technology, along with industry thought leaders, you will walk away from The Real Talk with the following insight:

  • What does the budget landscape look like and how does the $2T Stimulus & Emergency Appropriations Package fit in?
  • What will be the leading technology drivers for 2021 and beyond?
  • What are prioritized policies and mandates and why are they needed in today’s federal IT climate?
  • A former government executives’ insight into how industry can best support the mission of the federal government during current times.

New Podcast! The Real Talk – Breaking Down the Facts or Fiction in Federal Policies and Mandates

Hosted by government thought leaders Tom Suder, President and Founder of Advanced Technology Academic Research Center (ATARC) along with Matt Langan of L&R Communications.

Episode #1: The Trusted Internet Connections (TIC 3.0)
Episode #2: $2T Stimulus & Emergency Appropriations Package

Take a Break!

Breaks increase productivity and creativity. Working for long stretches without breaks leads to stress and exhaustion, and let’s be honest…non of us need more of that right now. Taking breaks refreshes the mind, replenishes your mental resources, and helps you become more creative. “Aha moments” came more often to those who took breaks.

Let’s take a moment to give ourselves a break…15 minutes, 30 minutes, whatever you need. Breathe.

New Podcast! The Government Huddle – Aligning the WHY with the HOW

All the things government marketers need to know about today, tomorrow and beyond.

Episode #1: The One with the FedRamp Dude
Episode #2: The One with the Forrester CX Analyst

Call for Faculty

Our faculty members come from all corners of the U.S. public sector marketplace — marketers, thought leaders, government (current and former), media, business development and sales leaders — contributing their time and knowledge to deliver content-rich experiences for our students. Join us and share your knowledge with our community of government marketers.

Get to Know Someone New: ON24

GMarkU is excited to announce our new Strategic Partnership with ON24. We look forward to bringing our government marketing community relevant and interactive training content using this innovative platform.

Conferences, conventions, trade shows, summits, forums. Whatever you call them, physical events have long been the domain of field strategy — not digital. But when every possible attendee and data point counts, having a digital presence is critical. We invite you to view this special edition and timely webinar from ON24: “How to Bring your Physical Events into the Digital World.”