August 2020 Issue

The 2020 “Virtual” GAIN Conference Edition

GAIN 2020 is the premier government market conference where you will learn along with the brightest minds in the government marketing community.

GAIN celebrates 5 years!

While the world changes around us, Marketing doesn’t stop, and government marketers need to stay sharp to meet the needs of our changing landscape. We’re bringing you all the GAIN magic you’ve known and loved for 5 years direct to your home office or couch!

We’ll host GAIN 2020 over 4 days in November 2020 with 2-hour segments so GAINER’s are able to schedule their time accordingly to ensure you don’t miss any of our informative sessions.

GROW your marketing wisdom by Reinventing your Government Marketing
Tuesday, November 10th
10:00 a.m. thru 12:00 noon EST

ACCELERATE connecting with your target audience with influencer marketing
Thursday, November 12th
1:00 p.m. thru 3:00 p.m. EST

INNOVATE the evolution of targeting and reaching the “new normal” government remote workforce
Tuesday, November 17th
10:00 a.m. thru 12:30 p.m.
(GAINER Award Winners Announced!)

NETWORK to build your personal brand and professional network
Thursday, November 19th
1:00 p.m. thru 3:00 p.m.

We’ve assembled a stellar line-up of keynote speakers. You don’t want to miss out!

The Clone Wars

Adam Vasquez
Known as the “Father of Market Invention” and Best Selling Author

Founder and CEO, Merit
Every company looks, sounds and acts like the current market leader. Moreover, they may describe themselves in the market leader’s terms.

Why? Because the leader is THE primary source for best practices, innovations and solutions for anyone who wants to do business in the federal market. The leader directs trends and customer requirements to their favor and not yours. Your efforts actually support the leader.

Adam Vasquez will explore how market leaders are toppled and followers don’t have to remain followers. He leads will lead GAINER’s through an overview of the new marketing model called, “Market Invention,” how it works, as well as some real-life government case studies.

Marketing Lessons Learned from Combat

Tom Deierlein
Demonstrated Leader, Goal Achiever with a Bronze Star + Purple Heart

Co-founder & CEO, ThunderCat Technology

Combat? Yes! Tom will share insights learned from being in combat applied to his career in marketing, advertising research, and B2G Sales.

They include clear communication for goal setting using Tom’s S.M.A.R.T. philosophy. S.M.A.R.T. is an acronym that spells out how to set your goals.

S – Specific
M – Measurable
A – Aligned
R – Realistic
T – Timed

Miss one of the letters and you risk missing the goal altogether because it simply wasn’t clear enough.

Authenticity Matters when Growing your Network of Government Buyers and Influencers

Emily Harman
Established Podcast Host, Keynote Speaker and former Navy Contracting Officer

Founder of the Onward Movement

Emily will share what she learned from a very early age all the way thru her 38-year career with the Navy that will be impactful for government marketers as you chart your own course in building your professional and personal network of authentic humans.

As host of the Onward Podcast, Emily knows that stories are impactful because they help us relate to our common humanity. Listen and learn as Emily share’s her authentic story of how she went from hiding behind the defense to becoming a star high school basketball player and ultimately a member of the Senior Executive Service (SES) and Chief Advisor to the Secretary of the Navy. In networking with and marketing to government employees, authentic stories matter as well as human engagement.


GAIN 2020 will bring you the tools, insights, inspiration and humor you need to take your 2021 government marketing to the next level via an online environment that can be accessed from anywhere.


Check out our GAIN 2020 Agenda:


Do you like a good deal?

Take advantage of our GAIN 2020 early bird pricing and save $100 off your registration. Early bird pricing expires August 31st.

We also offer group discounts for 3 or more GAINER’s from the same company. Contact us at for more info.

Don’t Delay – register for GAIN 2020 today!

Engage with the most influential government marketing budget decision makers by becoming a GAIN 2020 Sponsor

Over the course of 4 days in 2-hour segments, you will have the opportunity to raise your brand awareness among key government marketing decision makers, increase your credibility with your association with Government Marketing University and jump ahead of your competition by ensuring your messaging is “spot on” with the needs of government marketers by joining our learning at GAIN 2020. Vendors must be a Sponsor to attend GAIN 2020.

Hey you Super Star Marketers! 2020 GAINER Award NOMINATIONS ARE OPEN!

Know any fearless government marketers who have excelled in their careers by taking risks, pushing the limits, and achieving stand out successes in government marketing? Nominate them today for the 2020 GAINER Government Marketing Awards and give them and their company the recognition and accolades they have worked so hard for!

The GAINER Awards celebrate the best in government marketing across the U.S. Public Sector. Campaigns that have raised the bar with Growth, Acceleration, Innovation and Networking will be recognized. Finalists will be announced October 1st and Award Winners will be announced at GAIN 2020.

New this year! Marketing during COVID-19 Award

Share your story with us today! Nominations close September 15th.

Check out the full agenda and everything you need to know about GAIN 2020.

We look forward to bringing our government marketing community together online in new and exciting ways at a time when we need to build our community the most.