December 2020 Issue

Word on the Street

The robot invasion has begun: Meet the computer-generated influencers

In the last few years, social media has seen the emergence of a new kind of influencer, one whose image, agency and voice lie in the hands of people pulling their strings behind-the-scenes, often unbeknownst to their human followers.

Around 7% of companies are looking to invest over a million dollars in influencer marketing in 2020. It’s no wonder that influencer marketing is a lucrative business and this is the reason why so many companies are launching robot influencers to post content on behalf of their clients and earn more money.

Humanoid robots have started to acquire more followers than their human counterparts. This means more engagement, and better ROI.

Though their presence on social media is rather new, experts say these accounts have potential to change the landscape of digital marketing.

Loving Lately

Master the Art of Mental Fitness

Physical fitness gets plenty of attention, and for good reason. A healthy body can prevent conditions such as heart disease and diabetes, and help you maintain independence as you age.

Mental fitness is just as important as physical fitness, and shouldn’t be neglected. Mental fitness is defined as a state of well-being and having a positive sense of how we feel, think, and act. Including mental dexterity exercises into your daily routine can help you reap the benefits of a sharper mind and a healthier body for years to come.

Let’s make 2021 the year of seeing the gift and opportunity in our circumstances. Check out these 10 ways to boost your mental fitness.

Our Community

Communities of Interest – Chair or Co-Chair Opportunities Available

Do your 2021 goals involve getting more involved in your community? Perhaps adding other contributions to your resume outside of your day to day responsibilities. Look no further! GMarkU COIs are a great opportunity to expand your personal brand.

We also want to know if there is a COI you’d like to start on a topic you’re passionate about. Let us know at

Available Chair Positions:

  • Sole Survivor – Marketer of One
  • Men in Marketing
  • Young Government Communicators
  • Artificial Intelligence


Get on the Inside with GMarkU Membership Subscriptions

A membership is more than just access to our courses, tools, and other resources to help you hone your government marketing craft. When you subscribe, you become part of a community. A community of other smart government marketers looking to expand their knowledge, drive career growth and create an amazing network of peers. Coming in 2021, GMarkU’s membership subscriptions will give you VIP access to discounts on training, virtual events, exclusive programs, content and more. 30-day free trial memberships will be available. More information coming in January.

Need a Virtual Event Platform?
Let GMarkU Make it Easy for You!

Looking for a platform to host your next virtual event? Government Marketing University can help by letting you use our virtual event platform (ON24). This also helps bring credibility to your event by having the GMarkU logo.
Contact Lou Anne Brossman at

Did you miss GAIN 2020? Not to worry, you can still catch all of its greatness on-demand. 27 speakers. 19 sessions. All ready for you to watch when you can. Get geared up and ready for 2021 with these informative training sessions.

Reflections of a former Office of Small & Disadvantaged Business Utilization (OSDBU) executive

In this episode of Market Chat we talk with Emily Harman, former Senior Executive Service and Director of the Department of the Navy’s Office of Small Business Programs and the founder of the Onward Movement. Emily will discuss with us what she learned from a very early age all the way thru her 38-year career with the Navy. Listeners will learn how to:

  • “Crack the code” on how to successfully market and sell your small business products and services within the DoD.
  • Identify programs available within the Navy and across DoD that small businesses should be aware of.
  • Grow your professional and personal network of authentic humans with insight taken from Emily’s “Onward Movement” Podcast Series.

Top Five Takeaways from GAIN 2020

In its fifth year, Government Marketing University’s GAIN conference pulled together federal marketers, C-level executives at federal agencies, and mainstream marketing experts to share best practices, insights, tools and advice in an effort to educate federal marketers. Strategic Alliance Partner, Market Connections, pulled together five key takeaways from this year’s virtual conference to share with you.

What’s on Tap

2021 Mentor Protégé Program

New year, new opportunities. Our Mentor Protégé Program is designed to help you uncover your inner greatness and harness that power in your career journey. A new job or the next big promotion, our program strives to create relationships where mentors and proteges can partner with each other to level up, enable and inspire. Are you ready? Grab your spot today, our series launches on January 19th.

2021 Event Calendar!

We know that you’re hard at work building the next great government marketing plan, so we want to get our events on your radar early for next year. We’re excited to announce our 2021 fully virtual events line-up. Mark your calendars!

  • January 20th @ 10:00 a.m. ET – Office Hours (Registration opens December 17th)
    Join us to learn about all of the great programs and training in the works and opportunities to get involved. You can ask us questions about membership, programs, events – really anything regarding GMarkU.
  • February 3rd @11:00 a.m. ET – Power Hour Training
  • March 18th @1:00 p.m. ET – Mash Up (Back by popular demand)
  • April 8th @2:00 p.m. ET – LinkedIn Live: Chat with a Pro (new 2021 series)
  • May 5th @11:00 a.m. ET – Power Hour Training
  • June 10th @2:00 p.m. ET – LinkedIn Live: Chat with a Pro (new 2021 series)
  • August 4th @11:00 a.m. – Power Hour Training
  • September 9th @2:00 pm. – LinkedIn Live: Chat with a Pro (new 2021 series)
  • November 9th, 10th, 16th, 17th – GAIN 2021

This is just the start – watch for many more innovative and educational initiatives being added.

Get to Know Someone New

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Happy New Year!

Ringing in 2021 brings many different emotions for all of us. We are ready to say goodbye to 2020 and welcome in the opportunity of a new year. Cheers to new goals, fostering new connections, more hugs, less screen time and enjoying the activities that bring us joy.