Word on the Street
The robot invasion has begun: Meet the computer-generated influencers
In the last few years, social media has seen the emergence of a new kind of influencer, one whose image, agency and voice lie in the hands of people pulling their strings behind-the-scenes, often unbeknownst to their human followers.
Around 7% of companies are looking to invest over a million dollars in influencer marketing in 2020. It’s no wonder that influencer marketing is a lucrative business and this is the reason why so many companies are launching robot influencers to post content on behalf of their clients and earn more money.
Humanoid robots have started to acquire more followers than their human counterparts. This means more engagement, and better ROI.
Though their presence on social media is rather new, experts say these accounts have potential to change the landscape of digital marketing.