January 2021 Issue

A Note from the GMarkU CEO

Aren’t we glad we have 2020 behind us? I continue to be proud of how our government marketing community came together, showed agility and creativity in response to an evolving pandemic while maintaining and creating successful campaigns. Kudos to you as well as our vendor community for meeting the COVID-19 challenge.

I’m excited for 2021 and look forward to sharing new and exciting offerings coming from GMarkU. I feel honored to serve each of you as we all strive to market products and services to the U.S. Public Sector.

We hope you find our January 2021 “The Beat” eNewsletter useful and ask that you let us know how we’re doing and how we can better serve you in 2021. Email me at lbrossman@gmarkudev.wpengine.com anytime!

Lou Anne

Word on the Street

The Purpose Venn Diagram
“Where your talents and the needs of the world cross; there lies your vocation.” – Aristotle

Want more balance in your work situations?  If yes, the Purpose Venn Diagram is for you.  It is a simplistic overview about where our current work situation is located. It provides us a starting point to reflect on if we might miss an aspect in our current (work) life and what that aspect could be.

Loving Lately

Headspace Guide to Meditation

Headspace takes a friendly, animated look at the benefits of meditation while offering techniques and guided meditations to jump-start your practice. Whether you want to build a meditation practice or learn more about the science behind it, this new Netflix series makes it simple (and binge-worthy).

Our Community

New in 2021 – Office Hours: February 10th

Join us to learn about all of the great GMarkU 2021 programs and training in the works and opportunities to get involved. You can ask us questions about membership, programs, events – really anything regarding GMarkU. We hope you join us!

Tuesday, February 10th at 11:00 a.m. ET


Get on the Inside with GMarkU Membership Subscriptions

A membership is more than just access to our courses, tools, and other resources to help you hone your government marketing craft. When you subscribe, you become a larger part of our community. A community of other smart government marketers looking to expand their knowledge, drive career growth and create an amazing network of peers. Coming in March 2021, GMarkU’s membership subscriptions will give you VIP access to discounts on training, virtual events, exclusive programs, content and more. 15-day free trial memberships will be available.

What’s on Tap

2021 Mentor Protégé Program
February 11th @ 11:30 a.m. ET

Apply today! New year, new opportunities. Our Mentor Protégé Program is designed to help you uncover your inner greatness and harness that power in your career journey. A new job or the next big promotion, our program strives to create relationships where mentors and proteges can partner with each other to level up, enable and inspire. Are you ready? Grab your spot today, our series launches on February 11th. Registration closes on February 5th.

Power Hour: Government C-Level in the Virtual House
February 24th @ 11:00 a.m. ET
Online Webinar

Snag your virtual seat! Insight, tips and advice from federal, state and local Executives to enhance your marketing efforts. What technology trends are they seeing and how we can fuse government and industry together to foster robust, open, transparent, and ethical communication and collaboration.

GMarkU’s Power Hour Hosts are Lou Anne Brossman, CEO & Founder of GMarkU and Brian Chidester, Host of GMarkU’s “The Government Huddle” Podcast Series.

Wine & Chat Book Club

Quarterly Series with Readings from the Author
Register today and support a fellow Government Marketer! Grab your wine and join us for our 1st Wine & Chat Book Club on February 25th at 4:00 p.m.  We’ll hear from Rita Walston, Director, Federal Marketing at Snowflake as she talks about her debut novel Paper & Ink, Flesh & Blood. We are so proud of our government marketers who reach their dreams and hope you can join us as we support Rita in this very exciting chapter in her life.

A suspenseful literary tale for all book lovers, Paper & Ink, Flesh & Blood reminds readers of the passion and strength of much-loved novels. It’s for those who believe in the power of words, second changes, and that everyone should be the author of their own story.

“Why is it, do you think, that people accept some things can be unseen or unheard by most, yet be valid and real, yet other things unseen or unheard are judged to be figments of imagination or signs of an unstable mind?”

These words from her elegant and charismatic Great-Aunt Vieve open a whole new world for young Margaux Locke. Thought odd and ostracized by most, Margaux learns that her unique ability to hear words of wisdom and warning spoken by some of literature’s best-loved novels is not a curse nor a blessing, but something in between. When her husband, August Locke, falls to his death in a point-to-point horse race, Margaux must use her wits and abilities to find out what really happened and what role August’s childhood friend and business partner may have played, and to save that land that is the Locke family legacy.

We can’t wait to hear from Paper & Ink, Flesh & Blood Author, Rita Walston and hope you come to celebrate this book launch!

Get to Know Someone New

GMarkU is excited to be partnering with THE PULSE OF GOVCON as we collaborate to bring our community new resources.

Federal Proposal Management 101 – February 11th

This 2-hour virtual training will answer the following questions:

  • How do you build compliant outlines and writer templates?
  • How do you get your subject matter experts (SMEs) to write?
  • What infrastructure do you need to have in place to put together a successful proposal?
  • How do you structure components of your narrative?
  • Why is compliance so important?
  • How do you create an aesthetically appealing document?
  • What clichés are required vs. which ones are tired?

And much more!