Word on the Street

Suzette Kent to Step Down as Federal CIO
Online campaigns aimed at misleading the public about the voting process, particularly the availability of mail-in ballots or tallying of votes, is the biggest digital threat to election security this year, a panel of experts recently told members of Congress.

Speaking to an online session of the House Homeland Security Subcommittee on Cybersecurity, witnesses said state and local election officials need to make sure not only that their IT assets like voter registration databases are well-defended, but that the public’s trust is protected, too.

“It’s not just the cast and count of the vote,” said John Gilligan, the president and chief executive of the Center for Internet Security. “It’s what’s the confidence level the American public has in the system?”

Loving Lately

Onward Movement – Embracing Authenticity and Vulnerability
The Onward Movement seeks to inspire at least 10,000 people to join us on our journey to release fear of judgment and confidently move forward to pursue our dreams. We do this by connecting them to an engaged, compassionate community that offers tools, resources, and support as we bravely embrace our authentic selves.

Listen to Podcast Series where over 80 people share their story of overcoming adversity. Founder Emily Harman will be a Keynote speaker at GAIN 2020. Emily recently retired after 38 years with the Navy serving in many different roles including Contracting Officer.

Our Community

Hey you Super Star Marketers, 2020 GAINer Awards NOMINATIONS ARE OPEN!
Know any fearless government marketers who have excelled in their careers by taking risks, pushing the limits, and achieving stand out successes in government marketing? Nominate them today for the 2020 GAINER Government Marketing Awards and give them and their company the recognition and accolades they have worked so hard for!

The GAINER Awards celebrate the best in government marketing across the U.S. Public Sector. Campaigns that have raised the bar with Growth, Acceleration, Innovation and Networking will be recognized. Finalists will be announced October 1st and Award Winners will be announced at GAIN 2020.

New this year! Marketing during COVID-19 Award.

Share your story with us today! Nominations close August 31st.

Alerts

We’re Going Virtual!
Is That a Happy Dance We See?

GAIN 2020
November 10th, 12th, 17th and 19th (2 hours per day!)

We promise to bring you the high energy learning environment that GAINER’s have come to expect but virtually! GAIN 2020 will bring you the tools, insights and inspiration you need to take your 2021 government marketing to the next level via an online environment that can be accessed from anywhere. GAIN 2020 registration comes with:

  • Access to all GAIN 2020 learning sessions over 4 days along with On Demand viewing options.
  • Q&A opportunities with our influential speakers.
  • Interactive pre-GAIN 2020 community lounges.
  • Membership to GAINER VIP “private” Facebook page (coming August 1st).
  • Actionable templates and marketing resources exclusively available for GAIN 2020 attendees

Early Bird Now Available thru August 31st!

We’re Going Virtual!
Is That a Happy Dance We See?

GAIN 2020
November 10th, 12th, 17th and 19th (2 hours per day!)

We promise to bring you the high energy learning environment that GAINER’s have come to expect but virtually! GAIN 2020 will bring you the tools, insights and inspiration you need to take your 2021 government marketing to the next level via an online environment that can be accessed from anywhere. GAIN 2020 registration comes with:

  • Access to all GAIN 2020 learning sessions over 4 days along with On Demand viewing options.
  • Q&A opportunities with our influential speakers.
  • Interactive pre-GAIN 2020 community lounges.
  • Membership to GAINER VIP “private” Facebook page (coming August 1st).
  • Actionable templates and marketing resources exclusively available for GAIN 2020 attendees

Early Bird Now Available thru August 31st!

NEW Training Content

Industry Experts Series
Government Industry Vendors share their extensive knowledge with our students thru this on-demand educational series. An expert is a person who is very skilled at doing something or who knows a lot about a particular subject. They are the thought leaders and influencers of the industry; they add meaningful value to their community and their clients’ lives and use that influence to support efforts to reach your target audience. We will gather the best in their fields from our government industry vendors who share their extensive knowledge with our students through this on-demand educational series.

First in this series learn how to learn how to better market to the Department of Defense by hearing from Refuel Agency discussing their 2020 Military Explore Study – Officers Edition.

Just Released! GMarkU Market Chat Radio Program on Federal News Network.

Marketing Artificial Intelligence (AI) solutions to federal agencies with guests from GSA, Booz Allen, Accenture Federal Services and SAIC. Learn AI from these Thought Leaders!

9 Tips for Writing and Promoting Thought Leadership Pieces That People Want to Read

by Janet Waring, ARTFORM Business Solutions, Inc.
Establishing yourself as an expert in your industry causes potential and current clients to inherently trust you more – and equally beneficial, media outlets are seeking industry experts. Done correctly, your content will establish you as an expert and a “go to” person in your field encouraging media to reach out to feature on their platforms.

What’s on Tap

POWER HOUR Series
Master the Government Marketing Skills You Need in the Time You Have. Power Hour is laser focused and fits into your busy schedule with bite-size training that will make a big impact on your marketing campaigns.

The Customer Journey: Harnessing the Power of Your Data
August 20th @10:00 a.m. ET (Virtual)

B2G marketers have long imagined the holy grail of data-driven marketing…and made great strides in recent years with investments in data, analytics, and insight. Now, with an immediate understanding that improved data and insight is central to customer journey success, marketing leaders are working towards more integrated, real-time approaches. During this Power Hour we will provide attendees with the insight needed to harness your data to ensure you’re reaching your Marketing ROI objectives.

Sponsored by Government Executive Media Group.

Get to Know Someone New

Each year Cvent looks forward to bringing people together for an incredible live experience, and this year will be no different. Join the entire meetings & events community on August 25-26 for Cvent CONNECT Virtual, a two-day, fully live & fully virtual experience.  Mark your calendars to hear from industry leaders about our path forward, learn best practices to take control of your go-forward strategy, forge connections with leading industry partners, and much more. And did we mention it’s 100% free? You don’t want to miss this one.