July 2021 Issue

A Note from GMarkU

It’s been a busy summer for Government Marketing University! There are many exciting initiatives we are working on that we are excited to share with you.

GMarkU Membership is launching in August: Become one of the Elite First50 subscribers and start taking advantage of the many benefits and incentives. Visit www.gmarku.com for more information.

GAIN 2021: GAIN 2021 will have all the hottest content and speakers to ensure you’re “In the Know” with our “It’s All About the Marketer” focus.

We also recently announced our acquisition by GovExec which creates an exciting new chapter for Government Marketing University. We’ve had a long-standing strategic partnership with GovExec, and this acquisition will enhance and expand the experience of our students who engage with us for expertise in government marketing.  You can read more about this exciting news here.

As always, if you have any questions or comments I’d love to hear from you at lbrossman@gmarku.com.

Lou Anne

GAIN 2021 Registration is Open

GAIN 2021 is in its 6th year and we are excited for what we have planned for this year. All in a new format with episodes streaming over a 3-week period in November 2021 so you can watch and learn at your own pace.

Episode One: Marketing Strategy
Episode Two: Government Personas
Episode Three: Campaign Marketing

Our agenda will focus on helping you stay agile, keep your ideas fresh and give you an opportunity to hear from government, industry and marketing thought leaders that understand how to make things happen, just like we know you do. Join us for this 3-part series with content tailored just for you, the government marketer.

Calling all Vendors: GAIN 2021 Sponsorship Opportunities Available!

Gain exposure with the most influential government marketing budget decision makers by becoming a Sponsor at our 6th annual GAIN Conference! Over the course of the conference, you will have the opportunity to raise your brand awareness and generate new leads.

GAINer Awards Opening August 15th!

Know any fearless government marketers who have excelled in their careers by taking risks, pushing the limits, and achieving stand out successes in government marketing?

New this year – the Marketer who did an amazing job with next to no budget!

Check out the 2020 GAINer Winners.

The 2021 GAINer Government Marketing Award nominations open on August 15th. Be sure to give yourself, your friend or your customer some kudos!

New Channel Coming Soon! Government Visionaries

Bringing wisdom and vision to government marketers, leading us with new concepts, ideas and proven strategies for success.

GMarkU’s Government Marketing Visionary Channel brings together government marketers who are true Visionaries and Thought Leaders. We focus on relevant topics that are top of mind of the government marketing community who have a long history of picking each other up, sharing successes (and failures) and challenging each other to embrace new ideas.

Episode #1: Navigating Government Marketing in a Post-COVID 19 world (3 part series)

Hosted by Aaron Heffron, Market Connection’s President and GMarkU Strategic Partner.

13th Annual Federal Media & Marketing Study 2021
All-New Hybrid Breakfast Briefing!
October 14, 2021, 8:30-11:30 AM ET

Brought to you by Strategic Alliance Partner Market Connections
In its 13th year, the Federal Media & Marketing Study continues to empower marketers to hone and perfect their strategic marketing campaigns with valuable and reliable data directly from their federal customers. The survey provides key information about the federal audience’s media usage across print, broadcast, social and digital sources. Combining this data with demographics including: job function, location, purchase area and more, marketers have the ability to slice and dice the data and map each to specific media habits, allowing them to target specific audiences. Join the Waitlist!

Government IT Sales Summit 2021
November 18, 2021

Brought to you by immixGroup

The 7th Government IT Sales Summit will bring together leading solution providers, systems integrators and IT manufacturers looking to grow their business in federal, state and local government through the channel ecosystem. Learn More

Thank you to our Strategic Alliance Partners!
Click here to learn more and contact them today.