March 2020 Issue
May 29, 2020
Word on the Street
OMB Finishes Major Tech Policy Overhauls
The Office of Management and Budget reworked several policies—some of which hadn’t been updated in a decade.
Since joining the administration, federal Chief Information Officer Suzette Kent has made it her mission to revamp and revitalize the government’s aged IT policies, and 2019 was the year it all came together.
The Federal CIO’s Office reworked and released six policies this year, some of which had gone nearly a decade without an update.
We are loving this podcast series as a great listen on the way in and home from work. It has amazing practical tips and best practices for how to better balance your home life while crushing it at work.
A few takeaways from recent episodes:
- Identify (and write down) daily, achievable goals.
- Create a morning routine that allows you to quiet your mind, get yourself grounded and ready to tackle the day.
- Focus on self-care as a leadership discipline.
Come together with like-minded government marketers who share a common interest or passion for exchange of ideas and collaboration on best practices.
- Sole Survivor
- Health IT Marketing
- Men in Marketing
- Young Government Communicators
- Marketing Mavens
Build your personal brand, get to know new people and contribute to the greater community.
Courses Under Construction
2020 has been a busy start for us. We will have our first batch of GMarkU courses going live in March: Understanding the Power of LinkedIn, Marketing to DoD, Agency Based Marketing, SEO and Customer Journey.
SAVE THE DATE: GAIN 2020, November 4th!
Each year we look to our community to help us shape the content and format of GAIN. We’re looking for marketers of all levels to join our GAIN 2020 Planning Committee. So what does it mean? We hold a kick off meeting and 3 planning sessions. Committee members receive a complimentary ticket and receive great visibility among their government marketing peers. Spaces are limited. Contact firstname.lastname@example.org.
29 Truths About Working in Public Sector Marketing
A good laugh about the realities of the Public Sector Marketer. NEW GMarkU BLOG written by industry veteran John Meyer of Scoop News Group.
What’s on Tap
GMarkU Announces POWER HOUR. Master the Government Marketing Skills You Need in the Time You Have.
Join GMarkU and Government Executive Media Group March 19th @ 9:30 a.m. for our inaugural POWER HOUR. In this POWER HOUR, hear from industry expert Lesley Rogers on “Creating a Cross-Functional Integrated Marketing Plan”. This session will explore best practices (learned from many hard fought lessons starting three government marketing practices) and the 7 key areas necessary to create an effective integrated marketing plan including:
- Understanding your market & company objectives
- Breaking down organizational barriers
- Finding the right balance of traditional & digital channels
- Creating cohesive messaging & thinking outside of the box
Call for Faculty
Our faculty members come from all corners of the U.S. public sector marketplace — marketers, thought leaders, government (current and former), media, business development and sales leaders — contributing their time and knowledge to deliver content-rich experiences for our students. Join us and share your knowledge with our community of government marketers.
We Know Someone Famous!
Constance Sayers and Tom Rosenstiel already have impressive jobs, but each has managed to do something many Washingtonians secretly dream about: write a genre novel. In February, our friend Connie Sayers—a top executive at Atlantic Media—will publish her debut novel, A Witch in Time, about a DC magazine executive battling a centuries-old witch’s curse.
We can’t wait to read it!