March 2021 Issue

A Note from the GMarkU CEO

Spring is in the air – I can feel it! A good government marketing habit is to do some Spring cleaning of your marketing initiatives. Take a look at what you’ve done so far in 2021 and identify which campaigns are working the best and which ones are not producing to your expectations. If they aren’t producing the ROI you expected, take a look at your original metrics and see if they are still in line with your campaign goals. If you’re working with a vendor, have a call with them to discuss. You’ll find all of our government vendors are very happy to work with you to ensure optimum success.

If you have campaigns that are producing really well, find ways you can extend or repeat a similar campaign. I’m a big believer in “Process Driven Marketing” and if you have found something that works for you and your sales team, congratulations! See how you can take the concept into other products/solutions/services or how you can incorporate a partner into the mix.

Are we are meeting your expectations on The Beat? We’d love to hear how we are doing (we practice what we preach!), so let us know how we can best deliver content and events that meet your needs. Email me at lbrossman@gmarku.com.

Lou Anne

ICYMI: Power Hour with Suzette Kent is now ON DEMAND

We had so much fun chatting with Suzette Kent, former Federal CIO. Suzette has a BA in Advertising & Marketing that enabled her to approach her government thought leadership with an eye all government marketers can relate to. View this on-demand training to hear about: the art of storytelling, changing the narrative, the importance of effective communication and much more!

Become a GMarkU “Elite First50 Member”

GMarkU’s membership subscriptions will give you access to discounts on training, virtual events, exclusive programs, content and more.

Are you a mover and shaker and want to be part of an exclusive club? Become an Elite First50 subscriber and start benefiting from our many incentives.

  • Invitations to Elite First50-only events like roundtable discussions, guest expert Q&As, and reception with GMarkU Ambassadors (who are all former government executives) and other government thought leaders.
  • Lifetime Discount on Training and Events – 20% discount
  • Early access to Member Subscription Only Content

Watch for more details coming soon from Government Marketing University!

New Episode: The One with the City of Chattanooga CIO

Brent Messer, Chief Information Officer for the City of Chattanooga joins the show to discuss the city’s selection into the G20 Global Smart Cities program. We also discuss their move to completely remove paper from their enterprise environment and what he went through when the pandemic first kicked-off.

“Need to Know”
Technology Modernization Fund TMF

In our recent Power Hour with Suzette Kent, she highlighted the recent enhancements made to TMF that substantially increased the funding available to government agencies…a bump up to $1B to be exact.  The billion-dollar increase is 10 times the fund’s original size when it was created three years ago.

The TMF is an innovative funding vehicle that gives Federal agencies additional ways to deliver services to the American public more quickly, better secure sensitive systems and data, and use taxpayer dollars more efficiently.

Government Marketers will benefit from understanding TMF so you can build marketing campaigns that will help your company take advantage of this innovative funding. 

SPONSORED CONTENT

The Future of Hybrid Events Starts Now

Anna Pettyjohn, Vice President & General Manager of Events Government Executive Media Group

Instead of looking for a “return to normal” with live events, what if the new normal has already been established in the public sector? This new era of event marketing in the government community carries numerous benefits.

It’s All About the Headline

Lou Anne Brossman, CEO & Founder
Government Marketing University

On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of your Headline, Subject Line and Title of your government marketing content and why they so highly determine the effectiveness of your entire piece.

Read this BLOG to ensure you’re at the top of your game in grabbing the attention of your government prospects with the right Headlines.

The TMF is an innovative funding vehicle that gives Federal agencies additional ways to deliver services to the American public more quickly, better secure sensitive systems and data, and use taxpayer dollars more efficiently.

Government Marketers will benefit from understanding TMF so you can build marketing campaigns that will help your company take advantage of this innovative funding.

Loudoun County Cybersecurity Professionals Virtual Meetup

Brought to you by ATARC

Launching in March 2021, this Meetup will provide opportunities for cybersecurity professional development and networking for anybody in the greater Loudoun County, VA area. We’re open to cyber practitioners, consultants, trainers, policymakers, software vendors, students, etc. This conversation is intended as an informal forum for the people who have knowledge of the current state, status, challenges, successes, and emerging topics in government cybersecurity technologies.

The Ladies of the Secret Circus

Connie Sayers, Author

Another exciting book from the desk of GMarkU friend and public sector industry thought leader, Connie Sayers, President of Government Executive Media Group. We can’t wait to read it!

Paris, 1925: To enter the Secret Circus is to enter a world of wonder—a world where women weave illusions of magnificent beasts, carousels take you back in time, and trapeze artists float across the sky. Bound to her family’s circus, it’s the only world Cecile Cabot knows until she meets a charismatic young painter and embarks on a passionate affair that could cost her everything.