Word on the Street

Remote Working: The New Normal?
By choice or by force, more and more people are working remotely or from home. Many businesses are contemplating how this will continue to evolve and how it will affect their operations. Recent studies show that when your teams work from home, they might actually be more productive than they are in the office. Here’s why — and how you can make it work for your office or team.

Loving Lately

Every time Brian Chidester wraps up a new episode of “The Government Huddle”, we are blown away by the guest speakers he is able to secure. Brian does a deep dive into all the things government marketers need to know about today, tomorrow and beyond. Here is a sampling of recent episodes:

• Katie Arrington, CISO for Department of Defense, Office for Acquisition and Sustainment, Head of CMMC Program
• Adelaide O’Brien, IDC Analyst
• Rick Parrish, Vice President and Principal Analyst, Forrester

Our Community

GMarkU has been hosting our daily IDEATION calls for 10 weeks now. Time flies! We encourage you to join us where we discuss innovative ideas and strategies for marketing.

NEW SCHEDULE – Starting June 1st we will host our IDEATION calls on Tuesday, Wednesday and Thursday at 9:00 a.m. ET. (no longer held on Monday and Friday).

Where: ZOOM Online – all attendees must register to attend for security purposes.

Learn more and see upcoming topics (and download presentations and audio from former sessions) at www.gmarku.com/ideation

What’s on Tap

Market Chat!
Bringing Clarity to the Clutter in Government Marketing (in partnership with Federal News Network)

Airing June 2nd @ Noon on Federal News Network 1500 AM
In this episode of Market Chat!, hear from 3 senior government marketing thought leaders. They share insights and tips for how government marketers can strengthen their skillset in innovative government marketing campaigns, pivoting from face-to-face events to virtual events as well as staying in touch with the pulse of government marketing. You’ll also hear insights into how to use LinkedIn for your government marketing reach.

Building the Foundation of a Leading Brand
Brought to you by Government Executive Media Group

June 10th @2:00 p.m. ET (Virtual)

Every successful relationship begins with trust, and government marketers know this all too well, as trust is rated year-after-year as the most important attribute among government audiences. Hear from top Leading Brands from 2019 on how establishing credibility, reliability, and authenticity are all essential in building a firm foundation for your business as well as developing thriving partnerships.

Federal IT (FIT) Personas Study: A Deeper Look Into Your Federal IT Customer
Brought to you by Market Connections, Inc.
June 11th @ 2:00 p.m. ET (Virtual)
The FIT Personas Study will showcase an overview of the different personas that influence and make decisions for IT products and services at the federal level. These results will help government contractors understand what makes your customer tick on both a personal and professional level and provide you key insights to support your marketing strategy targeted specifically to each archetype.

Get to Know Someone New

The amazing team of designers that supports all of GMarkU’s graphics. We love Sagetopia! Their mission is to create, innovate and collaborate with clients to tell their unique story.

Sagetopia’s capabilities range from traditional print to digital media, video, and web development. Whether it is a stand alone piece or an entire campaign, they challenge themselves to expand each concept to the next level, creating products that are both effective and meaningful across all platforms.