What’s on Tap
Bringing Clarity to the Clutter in Government Marketing (in partnership with Federal News Network)
Airing June 2nd @ Noon on Federal News Network 1500 AM
In this episode of Market Chat!, hear from 3 senior government marketing thought leaders. They share insights and tips for how government marketers can strengthen their skillset in innovative government marketing campaigns, pivoting from face-to-face events to virtual events as well as staying in touch with the pulse of government marketing. You’ll also hear insights into how to use LinkedIn for your government marketing reach.
Building the Foundation of a Leading Brand
Brought to you by Government Executive Media Group
June 10th @2:00 p.m. ET (Virtual)
Every successful relationship begins with trust, and government marketers know this all too well, as trust is rated year-after-year as the most important attribute among government audiences. Hear from top Leading Brands from 2019 on how establishing credibility, reliability, and authenticity are all essential in building a firm foundation for your business as well as developing thriving partnerships.
Federal IT (FIT) Personas Study: A Deeper Look Into Your Federal IT Customer
Brought to you by Market Connections, Inc.
June 11th @ 2:00 p.m. ET (Virtual)
The FIT Personas Study will showcase an overview of the different personas that influence and make decisions for IT products and services at the federal level. These results will help government contractors understand what makes your customer tick on both a personal and professional level and provide you key insights to support your marketing strategy targeted specifically to each archetype.