May 2020 Issue

Word on the Street

Remote Working: The New Normal?
By choice or by force, more and more people are working remotely or from home. Many businesses are contemplating how this will continue to evolve and how it will affect their operations. Recent studies show that when your teams work from home, they might actually be more productive than they are in the office. Here’s why — and how you can make it work for your office or team.

Loving Lately

Every time Brian Chidester wraps up a new episode of “The Government Huddle”, we are blown away by the guest speakers he is able to secure. Brian does a deep dive into all the things government marketers need to know about today, tomorrow and beyond. Here is a sampling of recent episodes:

  • Katie Arrington, CISO for Department of Defense, Office for Acquisition and Sustainment, Head of CMMC Program
  • Adelaide O’Brien, IDC Analyst
  • Rick Parrish, Vice President and Principal Analyst, Forrester

Our Community

GMarkU has been hosting our daily IDEATION calls for 10 weeks now. Time flies! We encourage you to join us where we discuss innovative ideas and strategies for marketing.

NEW SCHEDULE – Starting June 1st we will host our IDEATION calls on Tuesday, Wednesday and Thursday at 9:00 a.m. ET. (no longer held on Monday and Friday).

Where: ZOOM Online – all attendees must register to attend for security purposes.

Learn more and see upcoming topics (and download presentations and audio from former sessions) at



POWER HOUR – August 20th
Registration opening on June 8th.

GAIN 2020 – November 4th
Big announcements coming soon!


Did you miss it? We have some great training available for you on-demand.

The Real Talk for Federal IT Community
Breaking down the fact or fiction in federal budgets, technology, policies and mandates. Hear from government and industry experts:

  • Joanne Woytek, NASA SEWP
  • Kevin Plexico, Deltek
  • Tom Suder, ATARC

POWER HOUR: Integrated Marketing Training – Mission Possible: Creating a Cross-Functional Integrated Marketing Plan

Lesley Rogers is an award-winning government marketing leader sharing her creative vision and expertise through anecdotal stories that will help you create a world class integrated government marketing plan. Joining Lesley is Frank Salatto from Government Executive Media Group providing a publisher’s perspective that will highlight characteristics of powerful integrated marketing campaigns that will elevate your brand, engage government audiences while delivering strong ROI.

The Power of Digital Marketing (For State and Local Marketing Communicators)

Actionable insights for increasing citizen participation through digital marketing. Empower your citizens to respond and participate in your outreach with the Power of Digital Marketing.

Influencers: My Two Cents

by Mark Amtower, GMarkU Professor
Influencers. Who are they and what do they do? In the consumer world we have seen them for decades on boxes of Wheaties, or making commercials about sodas. Weighty matter, those… But what about in GovCon, the largest market in the world? Who are they and what do they do? Do we even have them?

What’s on Tap

Market Chat!
Bringing Clarity to the Clutter in Government Marketing (in partnership with Federal News Network)

Airing June 2nd @ Noon on Federal News Network 1500 AM
In this episode of Market Chat!, hear from 3 senior government marketing thought leaders. They share insights and tips for how government marketers can strengthen their skillset in innovative government marketing campaigns, pivoting from face-to-face events to virtual events as well as staying in touch with the pulse of government marketing. You’ll also hear insights into how to use LinkedIn for your government marketing reach.

Building the Foundation of a Leading Brand
Brought to you by Government Executive Media Group

June 10th @2:00 p.m. ET (Virtual)

Every successful relationship begins with trust, and government marketers know this all too well, as trust is rated year-after-year as the most important attribute among government audiences. Hear from top Leading Brands from 2019 on how establishing credibility, reliability, and authenticity are all essential in building a firm foundation for your business as well as developing thriving partnerships.

Federal IT (FIT) Personas Study: A Deeper Look Into Your Federal IT Customer
Brought to you by Market Connections, Inc.
June 11th @ 2:00 p.m. ET (Virtual)

The FIT Personas Study will showcase an overview of the different personas that influence and make decisions for IT products and services at the federal level. These results will help government contractors understand what makes your customer tick on both a personal and professional level and provide you key insights to support your marketing strategy targeted specifically to each archetype.

Super Star Marketers – 2020 GAINer Awards

Know any fearless government marketers who have excelled in their careers by taking risks, pushing the limits, and achieving stand out successes in government marketing? Nominate them today for the 2020 GAINER Government Marketing Awards and give them and their company the recognition and accolades they have worked so hard for! The GAINER Awards celebrate the best in government marketing across the U.S. Public Sector. Campaigns that have raised the bar with Growth, Acceleration, Innovation and Networking will be recognized. Share your story with us today!

Get to Know Someone New

The amazing team of designers that supports all of GMarkU’s graphics. We love Sagetopia! Their mission is to create, innovate and collaborate with clients to tell their unique story.

Sagetopia’s capabilities range from traditional print to digital media, video, and web development. Whether it is a stand alone piece or an entire campaign, they challenge themselves to expand each concept to the next level, creating products that are both effective and meaningful across all platforms.