May 2021 Issue

A Note from the GMarkU CEO

As we lead into this holiday weekend, Government Marketing University honors the men and women who have sacrificed their lives while serving our country in the U.S. military. Originally known as Decoration Day, Memorial Day originated in the years following the Civil War and became an official federal holiday in 1971.

GMarkU is thrilled to announce that our Podcast series “The Government Huddle” has been recognized as a top 2021 government podcast. Kudo’s to the great job our host Brian Chidester does at attracting amazing speakers and building out strong programs. Take a listen today!

We hope you enjoy this month’s edition of “The Beat”.

Lou Anne

Get Involved with GMarkU Communities of Interest Groups

Come together with like-minded government marketers who share a common interest or passion for exchange of ideas and collaboration on best practices.

A benefit offered to our GMarkU students is to be a part of one of our Communities of Interest (COIs), Join one today for learning opportunities and sharing of best practices in specialized areas of government marketing and sales to effect positive change while networking with your peers with similar interests.

“Need to Know”
New Executive Order on Cybersecurity

The new White House executive order on Cybersecurity bets big on zero trust for the future of US cybersecurity.

Since 2018, the National Telecommunications and Information Administration (NTIA) in the US Department of Commerce has coordinated an industry effort to drive transparency in the software procurement process for organizations to understand what’s in the software they build, purchase, and use. The executive order’s requirement that products provide a software bill of materials (SBOM) will help organizations manage risk by letting them quickly determine what vulnerable software components are in their products.

The order highlights:

  • Information sharing between the private sector and government gets a spotlight
  • Supply chain and third-party risk
  • Cybersecurity Safety Review Board

GMarkU recommends Government Marketers stay abreast of new Executive Orders and this is one we find extremely useful, especially if your company supports Zero Trust or Supply Chain Management.

ICYMI: Market Connections Content Marketing Review

Last week, GMarkU Strategic Alliance Partner, Market Connections, hosted their spring study release virtual event, Content Marketing Review: Reaching the Public Sector. Our CEO and Founder, Lou Anne Brossman, moderated a panel on Content Creators.

To educate and engage target audiences, B2G marketers must pay attention to their content marketing. What type of content are they looking for? What type of information should it contain? Where do they go to find it? How often should it be refreshed?

Market Connections has made every effort to survey the full spectrum of the public sector IT decision makers (including FED and SLED) to share these findings with you. Be sure to check it out and grab your copy!


Insights from 2020’s Leading Brands in Government Study

Frank Salatto, SVP, Brand and Strategy at GovExec
Now in its 7th year, Leading Brands is the largest government decision-maker study capturing the priorities and perceptions of buying teams across civilian and defense agencies. Discover foundational lessons on how brands can have maximum impact in the public sector market.

New ANA Study Shows “Most Used” KPIs Are Not “Most Important”

Capitol Communicator
Marketers believe the “most important” KPIs for their media investments are generally not the same as the ones that are “most used,” according to a new ANA study.  (A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives.)

GovExec Leading Brands 2021
June 16th @3:00 p.m. ET

The public sector is at a critical inflection point, where government and their partners are making decision on how to move forward in today’s new normal. As a result, the traditional methods for brand building have been transformed. Join GovExec at their annual Leading Brands in Government event where they will share top-level takeaways and lessons for a new era in government brand building.

Career Center: Job Alerts

If you are looking for your next job opportunity or want to advance your career in your present situation, Government Marketing University provides you with resources to propel your career forward in our Career Center.

New Offering! GMarkU has a new offering for our community where we will help you with your resume – email us at for more info.

Thank you to our Strategic Alliance Partners!
Click here to learn more and contact them today.