November 2021 Issue
November 1, 2021
Just a little gratitude can unlock the fullness of life.
As we come off of this Thanksgiving holiday, we just want to say thank you – for being a part of our community, for lifting one another up in each of our journeys and for investing in yourself. Each year we are blown away by the magnitude of support from this amazing community. Industry and Government thought leaders sharing their time and knowledge at our events, in our training courses and making themselves accessible when we just need to pick their brain.
This year’s GAIN Conference was the ultimate representation of the power of community and dedication to learning. We know everyone misses that F2F (we can’t wait to be back in action with in-person events in 2022) but saw really great connections and community activity happening online. A huge shout out and congratulations to our 2021 GAINer Award Winners! Keep crushing it with those amazing campaigns!
Be sure to stay tuned for our 2022 calendar as its dropping next month.
As always, if you have any questions or comments we’d love to hear from you at firstname.lastname@example.org.
Co-Founder and Executive Vice President
Congratulations 2021 Winners!
- Advertising: Emily Levin Snow, Tennessee Department of Economic & Community Development
- Brand Awareness: Maria Romito, Alteryx
- Events: Megan Battaglia, ThunderCat Technology
- Innovation: Kerree Kirkland, Dell Technologies
- Lead Generation: Stacy Outlaw, WAEPA
- Marketing During COVID-19: Amanda Juren, Dell Technologies
- One Man Band: Ashley Ferrigno, Solerity
- Partner Marketing: Megan Battaglia, ThunderCat Technology
- Social Media: Edyn Segura, Software AG Government Solutions
- Lifetime Achievement Award: Lou Anne Brossman, Government Marketing University
Invest in You!
Become a Charter Member
GMarkU brings both industry and government executives into our knowledge-sharing platform. These expert voices from the community will share the very best practices, tools, and techniques to support the development of research, sales and marketing strategy, persona development, customer journeys, campaigns, audience segmentation and more! Become a Charter Member today to ensure you and your team have access to essential training, tools, resources, events and more.
Sharpen your skills.
Check out our marketplace for training courses led by industry thought leaders. Our courses are a great way to level up in your government marketing, sales and business development skills.
Aligning the Why with the How
Bringing wisdom and vision to government marketers, leading us with new concepts, ideas and proven strategies for success.
GMarkU’s Government Marketing Visionary Channel brings together government marketers who are true Visionaries and Thought Leaders. We focus on relevant topics that are top of mind of the government marketing community who have a long history of picking each other up, sharing successes (and failures) and challenging each other to embrace new ideas.
Mental Fitness – The X-Factor for Crushing Government Marketing
By Emily Harman, GMARKU Ambassador
I’m sure you’re already aware there’s a significant “mind game” to government marketing. As the former Director of the Department of the Navy’s Office of Small Business Programs, I met with contractor sales representatives frequently. I heard thousands of stories about the challenges of selling to the federal government.
These days you might be thinking that it’s difficult to stand out from the crowd. Or perhaps you’re thinking that face to face events made it so much easier to connect and, with COVID restrictions, it’s challenging to market your company’s products or services.
Over the next year, I’ll be sharing a series of monthly blogs on how you can address these challenges. I’d like to offer something for you to consider. It all starts with your mind. You can improve your results by strengthening your Mental Fitness (PQ).
Your CRM is Costing you Local Gov Leads: Here is How to Fix it
By Steve Machesney, EVP Client Solutions
If you market and sell to local governments, there’s one easy thing you can do to supercharge your prospecting efforts. Start treating your B2G and B2B prospects differently by adding additional CRM fields to support municipal/county prospecting. Read on to learn how.
AFCEA DC Winter Gala
December 9, 2021
Brought to you by AFCEA DC
For the first time ever, the chapter’s signature event will be hosted at the National Building Museum in Washington, D.C., on December 9, 2021.
Combining classic elegance with modern luxury, the Winter Gala brings together senior leaders from government and industry to network and welcome the holiday season in style—all while giving back to the community.
All the proceeds benefit the AFCEA Washington, DC Scholarship and STEM programs.
We will also have our annual Toys for Tots drive with the goal being over 5,000 toys donated to benefit local area families.
The Cloud and the Future of Systems Integrators
December 10, 2021
Brought to you by Washington Technology
The evolution of computing in the government market has flowed from the mainframe to client server and now to the cloud.
Cloud computing as a concept and line of business is a decade old but it also is still in its infancy with a diverse and growing universe of opportunities as agencies put their focus on digitization and IT modernization.
In this Power Breakfast, Washington Technology will explore what the latest trends in cloud computing mean and how they are disrupting customers as well as government contractors.
Get to Know Someone New
GovTribe was built by former government contractors turned entrepreneurs, Nate Nash and Jay Hariani who left their jobs in federal contracting to start a company to build the tools that they needed in their former roles. GovTribe is a customer-centric data and collaboration platform that values transparency, ease of use, and intelligent recommendations that match user needs.
Here are two GovTribe benefits that we absolutely love at GMarkU: 1) Understand the competition and find teaming partners 2) Research market entry strategies. A sales and marketing leader’s dream come true!