October 2020 Issue

GAIN 2020 Conference is 2 weeks out!

500+ Government Marketers | 27 Expert Speakers | 19 Training Sessions

While the world changes around us, Marketing doesn’t stop, and government marketers need to stay sharp to meet the needs of our changing landscape. We’re bringing you all the GAIN magic you’ve known and loved for 5 years direct to your home office or couch!

We’ll host GAIN 2020 over 4 days in November 2020 with 2-hour segments so GAINER’s are able to schedule their time accordingly to ensure you don’t miss any of our informative sessions.


your marketing wisdom
by reinventing your Government Marketing
Tuesday, November 10th
10:00 a.m. thru 12:00 noon EST


connecting with your target audience
with influencer marketing
Thursday, November 12th
1:00 p.m. thru 3:00 p.m. EST


the evolution of targeting and reaching
the “new normal”
government remote workforce
Tuesday, November 17th
10:00 a.m. thru 12:30 p.m.
(GAINER Award Winners Announced!)


to build your personal brand
and your professional network
Thursday, November 19th
1:00 p.m. thru 3:00 p.m.

Our 4th Keynote Speaker Announced!

For our “Innovation” day we are thrilled to announce we will have Alexis Bonnell, the former Chief Innovation Officer for USAID, as our Keynote Speaker. Who better to learn from than someone who has served in this role. Alexis will talk about “The Top 10 Things I Learned about Marketing Innovation in Government”.

GROW: Tuesday, Nov. 17th

The Top 10 Things I Learned about
Marketing Innovation in Government

Alexis Bonnell
Emerging Technology Evangelist, Google
Former Chief Innovation Officer, USAID

The world is fundamentally changing around us, how do we innovate and evolve in the midst of chaos, how do we stay connected and increase our resonance while being more physically distant than ever? Alexis will share her knowledge of how to innovate and create a marketing culture that sustains long term growth of your products and solutions within the U.S. Public Sector, Innovation is the most powerful force to fuel growth, serve clients and contribute to mission-based pursuits. Using real world examples from her professional career which included serving as the Chief Innovation Officer at USAID, Alexis will provide GAINER’s with the lessons she’s learned about selling innovation in Government to include humanization, storytelling, narrative and creating the art of the possible.

GAIN 2020’s 3 Additional Keynote Speakers.

You can read more about their presentations at www.thegainconference.com

GROW: Tuesday, Nov. 10th

The Clone Wars

Adam Vasquez

Known as the “Father of Market Invention” and Best Selling Author of Toothfish. A copy will be given to each GAINER.

Founder and CEO, Merit

ACCELERATE: Thursday, Nov. 12th

Marketing Lessons Learned from Combat

Tom Deierlein
Demonstrated Leader, Goal Achiever with a Bronze Star + Purple Heart

Co-founder & CEO, ThunderCat Technology

NETWORK: Friday, Nov. 19th

Authenticity Matters when Growing you Network of Government Buyer and Influencers

Emily Harman

Established Podcast Host, Keynote Speaker and former Navy Contracting Officer

Founder of the Onward Movement

Government C-Level’s in the VIRTUAL House!

Insight, Tips and Advice right from the source!

Adriane Burton


Health Resources and Services Administration (HRSA)

Wanda Jones-Heath


Department of the Air Force

Laura J. Stanton

Assistant Commissioner for IT Category



Wake Up Little Susie, Wake Up!

GAIN 2020 Training Workshop

Learn How to Reach Your Government Prospects in Our New Reality of “Remote Workforce”

GMarkU Ambassador and former CIO, EEOC, Kimberly Hancher, returns to GAIN 2020 as panel moderator of current government executives. They will discuss workplace changes due to COVID-19 that will influencer how government marketers will reach our government prospects regardless of where they might be in 2021.

Don’t Delay – register for GAIN 2020 today!

Government Sherpas: Influencer’s can make Marketing to Uncle Same Easier than you can Imagine

GAIN 2020 Training Workshop

Government Influencer Marketing is Growing and Will Help You with Your 2021 Marketing Planning

GMarkU Ambassador and former CTO, Department of Energy, Pete Tseronis, will lead a panel current government executives. They will discuss how government “Influencers” and “Sherpas” can engage with Industry for transparent, collaborative and participatory dialogue.
Learn from them how you can fine tune your messaging, differentiate your value proposition and create palatable storytelling to gain awareness of Sherpas.

Don’t Delay – register for GAIN 2020 today!

Become a GAIN 2020 Sponsor!

Engage with the most influential marketing budget decision makers by becoming a GAIN 2020 Sponsor

Vendors must be a Sponsor to attend GAIN 2020.

Recognizing Excellence in Government Marketing

Come Celebrate with our 2020 GAINER Government Marketing Award Winners at our Awards Ceremony

The GAINER Awards recognize excellence in government marketing in lead generation, social media, brand awareness, events, partner marketing, and innovation. This year, there is a new category for COVID-19 Marketing. The event will also recognize a government marketing thought leader for the 2020 GAINER Lifetime Achievement Award.

This is a time for celebration and we hope you join us at GAIN 2020 on INNOVATION Day – Tuesday, Nov. 17th as we honor our Finalist and announce our Winners.

Check out the full agenda and everything you need to know about GAIN 2020.

We look forward to bringing our government marketing community together online in new and exciting ways at a time when we need to build our community the most.