September 2021 Issue

Is Marketing to the Government really so different?

We hear this all the time “Public Sector is different”. While there are many distinct differences in how we reach this unique audience (which we cover at GAIN 2021), there are also ways we can explore commercial tactics that can be successfully customized to align with the needs of our marketplace.

Traditional marketing has stood the test of time as it relates to lead generation and brand awareness. Over the course of the last year we have seen more commercial tactics bridge into our government marketing world. This has become more obvious with the evolution of content marketing, social media, ABM, CRM and the newest marketing initiatives with consumer-based marketing via streaming media.

Government Marketing University recognizes importance in understanding the best strategies and tactics that marketers can have at their finger tips. We are excited to have Russ Klein, CEO, American Marketing Association as one of our Keynote Speakers at GAIN 2021. Russ has an impressive career working for some of the leading brands including Dr Pepper/7UP, 7-Eleven, Arby’s and Burger King Restaurants. Russ also oversaw strategic marketing for various consumer brands while holding leadership positions for world leading advertising agencies.

Russ will share his vast knowledge of corporate marketing so that we can all be reminded (and learn) that while marketing and selling to the government is different, we still need to be traditional marketers who lean into new marketing strategies and tactics that are available to all marketers. We need to take risks, think outside the box and get creative with our approaches to government marketing.

I’m reminded of a quote I’ve always liked “In order to be an expert in this ever-changing world of marketing, it is essential to make sure everyone is learning all the time”. We strive to make this easy for you by bringing you all the many offerings from Government Marketing University. Make sure you attend GAIN 2021 so you can continue your learning path for government marketing success!

Lou Anne Brossman
Founder and Strategic Advisor

Are You Ready to Get to the Next Level?

The GAIN 2021 Agenda is Packed and It’s All About You, the Government Marketer

Your registration gets you access, exclusive content, VIP experiences plus so much more.

Government Marketing University’s 6th annual GAIN Conference is #allaboutthemarketer and that means you get proven tools you need to build your career and your business with just one registration. One registration, three carefully curated episodes!

With an innovative all-new format for #GAIN2021, each episode is delivered directly to your inbox over a three-week period beginning on November 4th.

Episode One: Strategic Marketing (Streaming November 4th)
Episode Two: Government Personas (Streaming November 11th)
Episode Three: Campaign Marketing (Streaming November 18th)

GAIN 2021’s agenda covers topics that are crucial for #govermentmarketers to consider as you navigate the specialized world of marketing to—and for—the government sector. Each of this 3-part series is designed to build on the previous episode’s content, providing an invaluable manual you can tap into to take you to the next level. Only available at #GAIN2021.

Hear from the Pulse of GovCon

The Pulse shares what you need know about the government contracting ecosystem and bridges the fundamental gaps surrounding federal procurement. This is exactly the kind of know-how that will help you build your business, and rest easy.

Insights from Deltek’s Kevin Plexico

Trying to figure out how to map your budget to what government agencies are funding? Kevin Plexico, Senior VP, Information Solutions, Deltek shares his insights into what you should be considering when developing your budgets for 2022 and beyond.

GAIN 2021 Episode 3: Public Affairs Officers Panel

A Public Affairs Officer acts as the face of the agency they represent and manages the relationship between their agency and their industry counterparts (and the public). Understanding who they are, what they do, how you can best engage for press releases, speakers, quotes and case studies will help you build a better marketing communications plan to this distinct group. Invited Agencies: Department of Homeland Security, Fairfax County, US Army Combat Capabilities Development Command, Aviation & Missile, and National Oceanic and Atmospheric Administration

Calling all Vendors: GAIN 2021 Sponsorship Opportunities Available!

Gain exposure with the most influential government marketing budget decision makers by becoming a Sponsor at our 6th annual GAIN Conference! Over the course of the conference, you will have the opportunity to raise your brand awareness and generate new leads.

Thank you to our GAIN 2021 Sponsors!

Time is Running Out!
GAINer Award Submissions Due October 4th

Know any fearless government marketers who have excelled in their careers by taking risks, pushing the limits, and achieving stand out successes in government marketing?

Check out prior GAINer award winners.

Be sure to give yourself, your friend or your customer some kudos!

2021 GAINer Government Marketing Award nominations deadline October 4th. It’s quick and easy to complete nomination form.


Federal Fiscal Year End Spending: Don’t Be Left on the Sidelines
By Yes& Agency

Whether your organization is a multi-billion-dollar systems integrator or small, niche player, one of the most important times of the year is the government buying season. Read some best practices in terms of what you could have done during this year’s buying season and what you can do to strengthen your federal marketing initiatives for the upcoming year.


The Local Government Marketer’s Starter Kit: A Beginners Guide to Local Government
By Power Almanac

The the complex array of local government entity types can make it challenging to identify high-probability submarkets, let alone make them your program’s focus. Let’s strip the mystery away from local government jurisdictions so you make more intelligent selections for your local government marketing campaigns.

GMarkU Career Center

New job opportunities posted regularly!
If you are looking for your next job opportunity or want to advance your career in your present situation, Government Marketing University provides you with resources to propel your career forward. Also, if you’re looking for a new government marketer to join your team we will help you with our Job Bank! 

Thank you to our Strategic Alliance Partners!
Click here to learn more and contact them today.