Marketplace

Agency Based Marketing – Do the Prep Work

$199.00

Learn the knowledge to really make Agency Based Marketing work for you, your team, and your company – whether you’re a novice or an experienced government marketer.

  • Instructor: Lou Anne Brossman
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Description

Course Abstract

Agency Based Marketing (ABM) is a strategic approach to government marketing, based on building awareness of your products and services within a government agency that your government sales team wants to grow or expand. During this Agency Based Marketing Training Series you will learn insightful ABM information that is needed as you begin your marketing planning to ensure you grow your business within targeted government agencies.

During this “Do the Prep Work” ABM training class, we’ll teach you what your need as you begin your ABM strategy planning for optimum success.

What You’ll Learn

  • How to align Marketing and Sales teams by creating target government agency account lists.
  • What are the right questions to ask your sales team.
  • What government resources are available to government marketers to use and what are the “easy buttons” to gather the information you need.
  • How to find readily available information to craft your ABM messaging and campaign focus.
  • Learn to work effectively with Public Affairs Officers from agencies you are targeting.
  • Six immediate benefits you can expect to see as you shift to an ABM Strategy.

Course Abstract

Agency Based Marketing (ABM) is a strategic approach to government marketing, based on building awareness of your products and services within a government agency that your government sales team wants to grow or expand. During this Agency Based Marketing Training Series you will learn insightful ABM information that is needed as you begin your marketing planning to ensure you grow your business within targeted government agencies.

During this “Do the Prep Work” ABM training class, we’ll teach you what your need as you begin your ABM strategy planning for optimum success.

What You’ll Learn

  • How to align Marketing and Sales teams by creating target government agency account lists.
  • What are the right questions to ask your sales team.
  • What government resources are available to government marketers to use and what are the “easy buttons” to gather the information you need.
  • How to find readily available information to craft your ABM messaging and campaign focus.
  • Learn to work effectively with Public Affairs Officers from agencies you are targeting.
  • Six immediate benefits you can expect to see as you shift to an ABM Strategy.