Marketplace

DOD Marketing 101

$79.00

Learn the knowledge needed to create focused and award-winning DoD Marketing Campaigns that will result in leads and marketing driven pipeline!

  • Instructor: Lou Anne Brossman
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Description

Course Abstract

The U.S. Department of Defense spent $36.6B in total IT spending during 2020 and has historically shown year over year growth in its budget allocated for IT investments.  During this Insider Tips for Marketing to the DoD you will learn how to grow your business within the DoD.  During this DoD training class, you’ll learn the fundamentals of marketing to the DoD that will enable you to hit the ground running in with your DoD Marketing Campaigns.  Also included will be “Insights from the DoD Buyer” from a 2020 DoD Survey.

What You’ll Learn

  • The method of identifying and understanding your DoD Audience
  • Ways to follow your DoD Audience
  • Tips to ensure you message appropriately to your DoD Audience
  • How to target your DoD Audience

Course Details

  • (1) 35-minute Lesson
  • Course Bonus: Top 10 Tips for Marketing to the DoD (PDF)
  • Course Bonus: Air Force Marketing Campaign Case Study (PDF)

Course Abstract

The U.S. Department of Defense spent $36.6B in total IT spending during 2020 and has historically shown year over year growth in its budget allocated for IT investments.  During this Insider Tips for Marketing to the DoD you will learn how to grow your business within the DoD.  During this DoD training class, you’ll learn the fundamentals of marketing to the DoD that will enable you to hit the ground running in with your DoD Marketing Campaigns.  Also included will be “Insights from the DoD Buyer” from a 2020 DoD Survey.

What You’ll Learn

  • The method of identifying and understanding your DoD Audience
  • Ways to follow your DoD Audience
  • Tips to ensure you message appropriately to your DoD Audience
  • How to target your DoD Audience

Course Details

  • (1) 35-minute Lesson
  • Course Bonus: Top 10 Tips for Marketing to the DoD (PDF)
  • Course Bonus: Air Force Marketing Campaign Case Study (PDF)