Join our Government Marketing University Community by getting involved today!
Whether you’re new to business development, you’re in a capture or supporting role, or you’re a seasoned professional, this course is for you. In a world that continues to become more digital and disconnected, relationships are key to your success.
GBD 101 established a repeatable method for success. In GBD 102, we dive deeper to put these into practice with customers. From the first 30 seconds with a customer to the internal meeting with stakeholders, we’ll guide you to success. With proven templates and scripts, you’ll differentiate yourself from your competitors, improve customer affinity, and obtain the human intelligence you need to succeed.
It’s time to excel in the relationship business. Join us to learn how.
WHAT YOU’LL LEARN
Lesson #1: Customer Engagement
Lesson #2: Nail the First 30 Seconds
Lesson #3: Customer Connection
Lesson #4: The Diagnostic Mindset
Lesson #5: Uncover the Customer’s Real Problem
Lesson #6: Ending the Call
Lesson #7: Assing the Intel and Opportunity
Lesson #8: Create Killer Call Reports
Lesson #9: Virtual Engagement
Lesson #10: Wrap Up & Assessment
Digital Templates and Checklists
5 Day Post-Graduate Challenge
Private Community Membership
Review 1 – 5 Stars
“This business development methodology is not just about sales, it’s a method to build and communicate value at all levels of an organization. Truly a game changer!” – M.B.
Review 2 – 5 Stars
“This business development method is a true differentiator on its own, the word unique is so overused these days that I hate to use it – but it fits! Most customers come away from meetings now feeling confident we understand exactly what they need and why.” – A.B.
Review 3 – 5 Stars
“Unconventional BD method, until you see it applied to an opportunity pipeline, you cannot fully appreciate how well it works. Within a relatively short period of time, this approach doubled our win rate and tripled our average transaction size.” – T.B.