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One of the biggest challenges Government marketers face is building a successful integrated marketing communications strategy that drives business results. Standard marcom plans usually focus on marketing the features and benefits of products or what a technology does, not the impact or value delivered to a customer. Focusing on positive impact, solving problems and addressing Government audience pain points as part of a marketing communications strategy is proven more effective an engaging. Stories are the bridge to influence buying behavior and drive audience engagement.
WHAT YOU’LL LEARN
Lesson #1: What’s A Hot Wash, Who Should Do One, and Why
Lesson #2: How To Prep: Topics to Ponder As You Plan
Lesson #3: Leading Your Session: Skills, Tasks, Considerations, and Resources