COURSE ABSTRACT
One of the biggest challenges Government marketers face is building a successful integrated marketing communications strategy that drives business results. Standard marcom plans usually focus on marketing the features and benefits of products or what a technology does, not the impact or value delivered to a customer. Focusing on positive impact, solving problems and addressing Government audience pain points as part of a marketing communications strategy is proven more effective an engaging. Stories are the bridge to influence buying behavior and drive audience engagement.

WHAT YOU’LL LEARN

• What’s a “Federal Sales Q4 Hot Wash”
• Whether your company needs one – and who should take part, so you can involve the right people
• Why you’d do it – benefits, and easy ways to address the four big obstacles
• When and how to do it – best practices and key success factors
• What your session leader must do – how to choose that person, and resources.
  Course Bonus: GovCon Personas Guide

COURSE DETAILS

Lesson #1: What’s A Hot Wash, Who Should Do One, and Why
Lesson #2: How To Prep: Topics to Ponder As You Plan
Lesson #3: Leading Your Session: Skills, Tasks, Considerations, and Resources