Marketplace

Federal Q4 Sales Hot Wash: First Step To A Breakthrough New Year

$299.00

Explore and master this GovCon best practice to launch their Federal fiscal year to with stronger relationships, easier wins, lower costs, more profit, and more qualified leads that bring in the sales you deserve!

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Description

COURSE ABSTRACT
One of the biggest challenges Government marketers face is building a successful integrated marketing communications strategy that drives business results. Standard marcom plans usually focus on marketing the features and benefits of products or what a technology does, not the impact or value delivered to a customer. Focusing on positive impact, solving problems and addressing Government audience pain points as part of a marketing communications strategy is proven more effective an engaging. Stories are the bridge to influence buying behavior and drive audience engagement.

WHAT YOU’LL LEARN

  • What’s a “Federal Sales Q4 Hot Wash”
  • Whether your company needs one – and who should take part, so you can involve the right people
  • Why you’d do it – benefits, and easy ways to address the four big obstacles
  • When and how to do it – best practices and key success factors
  • What your session leader must do – how to choose that person, and resources.
    Course Bonus: GovCon Personas Guide

COURSE DETAILS

Lesson #1: What’s A Hot Wash, Who Should Do One, and Why
Lesson #2: How To Prep: Topics to Ponder As You Plan
Lesson #3: Leading Your Session: Skills, Tasks, Considerations, and Resources

COURSE ABSTRACT
One of the biggest challenges Government marketers face is building a successful integrated marketing communications strategy that drives business results. Standard marcom plans usually focus on marketing the features and benefits of products or what a technology does, not the impact or value delivered to a customer. Focusing on positive impact, solving problems and addressing Government audience pain points as part of a marketing communications strategy is proven more effective an engaging. Stories are the bridge to influence buying behavior and drive audience engagement.

WHAT YOU’LL LEARN

  • What’s a “Federal Sales Q4 Hot Wash”
  • Whether your company needs one – and who should take part, so you can involve the right people
  • Why you’d do it – benefits, and easy ways to address the four big obstacles
  • When and how to do it – best practices and key success factors
  • What your session leader must do – how to choose that person, and resources.
    Course Bonus: GovCon Personas Guide

COURSE DETAILS

Lesson #1: What’s A Hot Wash, Who Should Do One, and Why
Lesson #2: How To Prep: Topics to Ponder As You Plan
Lesson #3: Leading Your Session: Skills, Tasks, Considerations, and Resources