Marketplace

How to Write a Data Driven Marketing Strategy

$199.00

Learn how to use data to develop, implement, and measure a winning marketing strategy. Data-driven marketing is often tossed around in the marketing community, but what does it mean? Simply put, it is the use of the data your organization has been collecting through web and platform analytics to develop relevant marketing campaigns that your target audience responds to.

  • Instructor: Janet Waring
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Description

Course Abstract

Learn how to use data to develop, implement, and measure a winning marketing strategy. Data-driven marketing is often tossed around in the marketing community, but what does it mean? Simply put, it is the use of the data your organization has been collecting through web and platform analytics to develop relevant marketing campaigns that your target audience responds to.

What You’ll Learn

  • How to gain insights from your organization’s data
  • Ways to fine-tuning campaigns
  • Methods for targeting the right customers to maximize your ROI

Course Details

  • (1) 35-minute Lesson

Course Abstract

Learn how to use data to develop, implement, and measure a winning marketing strategy. Data-driven marketing is often tossed around in the marketing community, but what does it mean? Simply put, it is the use of the data your organization has been collecting through web and platform analytics to develop relevant marketing campaigns that your target audience responds to.

What You’ll Learn

  • How to gain insights from your organization’s data
  • Ways to fine-tuning campaigns
  • Methods for targeting the right customers to maximize your ROI

Course Details

  • (1) 35-minute Lesson