Course Abstract

LinkedIn has become an integral part of the GovCon ecosystem. It allows both individuals and companies to support their brand, develop SME positions, build and communicate with carefully defined networks, support sales activity and much more.  LinkedIn provides “groups” for like minded people to gather and share ideas, provides a platform ideal for content sharing, and an environment that is great for interacting with your network.

What You’ll Learn

• The Why: Why group participation, content sharing and engagement need to be part of your regular LinkedIn activity.
• The How: How to select and leverage groups that fit your goals, best places to share content you find or create, and social selling tactics for engaging your network.
• The Ongoing Work: As you integrate LinkedIn into your daily activity, you develop “muscle memory” for the activities that pay the most dividends for you. 

Course Details

• (1) TBD-minute Lesson