Hybrid Events – The New 2021 Normal
Actionable insights into how to adapt your 2021 event strategy to combine “live” in-person events with a “virtual” online component.
To say that the last six months have been a whirlwind would be an understatement. In a matter of days, live events and conferences that had been planned months in advance were suddenly postponed or canceled.
Virtual events became the new normal, and we had to learn how to create effective programs. Through all of this, we learned that while virtual events certainly have their benefits, live events will always be an important part of any robust marketing plan. Hybrid events, or events that combine both in-person and virtual experiences, will be an essential part of the new normal in 2021.
Hybrid events are nothing to fear.
They are also easier to host than you might think. Despite what you might believe, they do not require a ton of high-end technology, you can make a quality hybrid event with accessible technology that does not require years of experience and expertise.
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