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One of the biggest challenges Government marketers face is building a successful integrated marketing communications strategy that drives business results. Standard marcom plans usually focus on marketing the features and benefits of products or what a technology does, not the impact or value delivered to a customer. Focusing on positive impact, solving problems and addressing Government audience pain points as part of a marketing communications strategy is proven more effective an engaging. Stories are the bridge to influence buying behavior and drive audience engagement.
WHAT YOU’LL LEARN
This 30 min course will provide the content and resources to learn about storytelling, review marcom fundamentals and provide an interactive team exercise to develop a story framework which can later be applied to any Government marketing communications strategy.