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Eight Reasons Our Alignment with GovExec Helps the Marketer Win 

We recently announced the exciting news around the GovExec acquisition of Government Marketing University.  “Now we have a great and powerful engine behind us to support our community,” said Stephanie Geiger, co-founder and newly named executive vice president of Government Marketing University (GMarkU), in explaining why the recent acquisition of the learning organization supports the marketer.   “This has been… Read more »


GAIN 2021 Conference

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GovExec Acquires Trusted Public Sector Community Platform, Government Marketing University

GovExec, the leading information services company for government leaders and contractors, today announced the acquisition of Government Marketing University, (GMarkU) a training, skills development, and career growth community platform that serves the entire public sector ecosystem. The announcement was made today by Tim Hartman, CEO, GovExec.Acquisition… Read more »


Government Marketing University Announces 2021 GAIN Conference Advisory Board

Government Marketing University (GMarkU) announced today the members of its 2021 GAIN Conference Advisory Board, the premier government marketing conference. The Board includes leading government marketing professionals with significant experience representing a variety of organizations doing business with the U.S. Public Sector.  GMarkU has carefully… Read more »


Yes&

Yes& is an award-winning marketing agency driven by performance. We meet clients’ needs because we can reach people across the full spectrum of communications media. We’ll adopt your toughest business challenges. We’ll ask, “can we possibly?” Then we’ll figure out how. And you’ll gain the… Read more »


Five Tips for Standing Out in Marketing to the Federal Government

Put Your Detective Hat On: Learn all You Can About Your Target Customer  Many companies want to do business with the “federal government”. The federal government is an enormous organization with offices around the world! Remember – people do business with people. It’s important to… Read more »


John Zangardi

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Insights from 2020’s Leading Brands in Government Study

Now in its 7th year, Leading Brands is the largest government decision-maker study capturing the priorities and perceptions of buying teams across civilian and defense agencies. Discover foundational lessons on how brands can have maximum impact in the public sector market.

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How to Maximize Impact in State and Local Government

Over the last year, state and local governments have been called to meet the mission like never before, facing once-in-a-lifetime public health challenges, budgeting complications, and calls to modernize citizen services and operational technology almost overnight. Today, jurisdictions look to build back what was lost… Read more »


March 2021 Issue

A Note from the GMarkU CEO Spring is in the air – I can feel it! A good government marketing habit is to do some Spring cleaning of your marketing initiatives. Take a look at what you’ve done so far in 2021 and identify which… Read more »