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Mental Fitness – Introducing the Universal Saboteur, The Judge

In my blog published in November 2021, entitled Mental Fitness – The X-Factor for Crushing Government Marketing, I shared that you can improve your government marketing results by strengthening your Mental Fitness. Per Shirzad Chamine, author of the New York Times bestselling book Positive Intelligence,…Read more »


Personalizing Engagements With The Public Sector

Before B2G professionals were able to reliably segment audiences, marketing professionals waged big budget, shock-and-awe campaigns that carpet bombed markets with posters, billboards, newspaper pages and mass market radio ads. They made a splash, but costly “spray and pray” campaigns didn’t always get noticed by…Read more »


Public-Sector Marketing That Works: 9 Steps to Developing a Strategic Plan

Successfully marketing products and services to the public sector starts with a strategic plan based on solid research and specific goals that can be implemented and evaluated in a timely manner. During GAIN 2021’s session, “Rethinking Your Playbook: 9 Steps for Setting a Cohesive Annual…Read more »


5 Steps to Getting a Seat at the Table

As a government marketer, you know that the best marketing plan starts with strategy. Without it, you will not succeed in your role. Coming to the table with a strategic plan that can demonstrate results will not only accelerate the evolution of your organization, gain…Read more »


Positive Intelligence® Program with Personalized Coaching

Spaces are limited, sign up today! Program is limited to 5 participants per session. Session starts on January 17th.

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Positive Intelligence® Program

Spaces are limited, sign up today! Program is limited to 5 participants per session. Session starts on January 17th.

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LinkedIn Live #Chat with a Pro

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#GetMarkedU Chat

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Power Hour: Life After the Tradeshow. The Evolution of Relationship Building.

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Mental Fitness -The X-Factor for Crushing Government Marketing

I’m sure you’re already aware there’s a significant “mind game” to government marketing. As the former Director of the Department of the Navy’s Office of Small Business Programs, I met with contractor sales representatives frequently. I heard thousands of stories about the challenges of selling…Read more »