Rita Walston

Federal Field Marketing Director, Snowflake

Rita currently serves as the Federal Field Marketing Director at Snowflake. Previously, Rita Walston oversaw strategic programs for Arrow ECS’s commercial business units and the immixGroup public sector channel marketing team. Her team provided strategic and tactical marketing planning, logistics, management, and support to IT manufacturer suppliers and solution provider partners. She also lead immixGroup’s annual Government IT Sales Summit, the industry’s preeminent event delivering market intelligence, expert content from industry and government leaders, and unparalleled networking opportunities for its 900+ attendees. Walston’s 25-year career includes IT business development and sales, publishing, and media market research. She has a master’s degree in creative writing from Queens University of Charlotte and a bachelor’s degree in communications from Wayne State University in Detroit. Walston was selected by CRN as a 2018 Chiefs of the Channel and the 2017 Women of the Channel.