There is so much to GAIN!
Stephanie Geiger, Co-Founder and EVP, GMarkUSeptember 29, 2022
GAIN, the premier conference for government marketers, has adapted to the evolving way we engage along with what public sector marketing will look like well into the future.
In June, we unveiled the future of GAIN—bringing the entire GovCon ecosystem together twice a year to foster relationships across job functions and create more than one touch point per year with our community.
“GAIN provides priceless insights, education, and training on how to go-to-market in the Public Sector. Whether you’re in marketing, BD, or sales, GAIN, and the portfolio of GovExec data, content, and insight platforms deliver attendees the leading government trends from funding to people, process (management), and technology needs.” – James Hanson, GAIN Ambassador and Head of Industry Strategy, Public Sector, Adobe
During the summer session, Government Marketing University created an event that acted as a mid-year checkpoint with sessions focusing on everything from facilitating discussions about the power of partnering to using actionable analytics to better understand target audiences.
For the October 18 fall session, attendees will hear from Dr. Zoe Chance of the Yale School of Management. She’ll be sharing ways to tap into the power of influence. Dr. Chance’s keynote will empower conference goers with research-based strategies they can use to better engage and connect with their government audience.
The Innovation Spotlight sessions will feature real-world use cases from some of the top government marketers. Alex Stevens, director of marketing and communications at RIVA, will talk about her experiences to help foster the insights needed to ‘level up’ creatively.
And, of course, like the summer session, this fall event will feature the welcome return of in- person networking.
GAIN fall is bringing together the brightest minds in B2G. Marketing, communications, channel, and PR professionals have so much to GAIN by attending. Visit www.thegainconference.com to register and secure your seat today.
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